Director — Brand Team

New York City, NY (On-site)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 2 months ago

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Job Summary

Own multi-brand social strategy and agency leadership, aligning creative, production, PR, and client goals to drive brand growth, profitability, and high-quality execution across platforms.

  • Growth & Campaign Leadership: Oversee social strategy, launches, content initiatives, partnerships, and performance insights across Instagram, TikTok, X, Facebook, and emerging channels.
  • Team & Process Management: Mentor Brand team, manage budgets/resources, and ensure on-time, on-brand publishing with rigorous quality control.
  • Strategic Partner & Trusted Advisor: Escalate with clients and stakeholders, provide strategic counsel in fast-paced environments, and guide new business growth.

Job Description

Responsibilities

  • Lead and over-see the day-to-day management and long term strategic planning across multiple brands’ accounts.
  • Serve as the senior strategic lead and primary escalation point for clients, brand partners, and internal stakeholders.
  • Manage and large-scale campaign budgets, resource allocation, and account profitability across integrated marketing initiatives.
  • Mentor and manage the Brand team, providing guidance across account strategy, client communication, workflow management, and professional development.
  • Oversee the development and execution of social media strategies, campaign launches, content initiatives, and brand partnerships across platforms including Instagram, TikTok, Facebook, X/Twitter, and emerging channels.
  • Ensure all campaigns and deliverables move efficiently from concept through execution, approvals, and publishing while maintaining exceptional quality control.
  • Maintain oversight of content calendars, campaign timelines, launches, press moments, tours, partnerships, and real-time engagement opportunities.
  • Partner closely with all key stakeholders, including creative, production, PR, and brand teams to ensure alignment across all initiatives.
  • Provide strategic counsel and thoughtful decision-making in fast-paced, high-pressure environments while maintaining discretion and confidentiality at all times.
  • Oversee social publishing workflows and ensure all content is on-brand, approved, optimized, and delivered on schedule.
Walkup Studio logo

Walkup Studio

A social-first creative agency

Founded in 2014
New York, New York, USA
16 employees (8 in marketing)

Traffic Signals

Monthly Visitors
1.2K
Traffic Source Mix
Search
33.2%
Direct
41.7%
Referral
12.7%
Social
9.8%
Paid
1.5%

Headcount Trend

Current headcount: ~16

Marketing Team

Marketing Team Size
6 (38% of company)
Median Career Experience
8 years
Median Tenure
5.1 years

Funding

Total Funding
$6M
Last Raise
$6M
Series Unknown, 6 years ago

Funding History

  • Oct 2019
    Series Unknown • $6M