Director, Brand Strategy

USA (Remote)

$200K/yr – $230K/yrDirector/Executive10+ years expFull time

Posted 19 hrs ago

Job Summary

Brand leadership and cross-functional enablement owner who shapes messaging, channel strategy, and journey optimization across Hims & Hers initiatives.

Job Description

Responsibilities

  • Develop & refine brand personality, positioning, and messaging frameworks for the Hims & Hers brands
  • Drive the development of channel strategies/briefs for our integrated brand campaigns, and provide feedback on channel briefs from cross-functional partners to ensure consistency across the creative ecosystem during the time of launch
  • Audit and identify additional opportunities for optimizations across the consumer journey that improve consumers' understanding of our value proposition and create delightful, brand-forward experiences with our brand
  • Work closely with cross-functional partners to provide constructive, actionable feedback to guide creative development and ensure efficacy of creative execution against our brand objectives

Requirements

  • 10 - 15 years of experience in creative and brand strategy
  • Proven track record of building and scaling brands through creative storytelling.
  • Strong understanding of channel best practices across online and offline consumer touchpoints
  • Deep expertise partnering with market research teams to glean powerful insights
  • Comfort navigating fast-paced, high-growth environments with shifting priorities
  • Exceptional storytelling, communication, and stakeholder management skills

Preferred

  • Ideally, a mix of brand-side and agency/in-house experience
  • Ideally, healthcare/wellness / D2C brand experience

Benefits

  • Competitive salary & equity compensation for full-time roles
  • Unlimited PTO, company holidays, and quarterly mental health days
  • Comprehensive health benefits including medical, dental & vision, and parental leave
  • Employee Stock Purchase Program (ESPP)
  • 401k benefits with employer matching contribution
  • Offsite team retreats
Hims & Hers logo

Hims & Hers

Hims & Hers Health, Inc. (better known as Hims & Hers) is a multi-specialty telehealth platform building a virtual front door to the healthcare system. We connect consumers to licensed healthcare professionals, enabling people to access high-quality medical care—from wherever is most convenient—for numerous conditions related to sexual health, hair care, mental health, skincare, primary care, and more. With products and services available across all 50 states and Washington, D.C., Hims & Hers is on a mission to help the world feel great through the power of better health. We believe how you feel in your body and mind transforms how you show up in life. That’s why we’re building a future where nothing stands in the way of harnessing this power. We normalize health & wellness challenges—and innovate on their solutions—to make feeling happy and healthy easy to achieve. No two people are the same, so we provide access to personalized care designed for results. At our core, our mission is deeply personal—because we too are customers. In January 2021, the company was listed on the NYSE and is traded under the ticker symbol “HIMS”. To learn more about our brand and offerings, you can visit hims.com and forhers.com.

Founded in 2017
San Francisco, California, USA
1.9K employees (209 in marketing)

Salaries

Posted range

$200K/yr – $230K/yr

Taken straight from the job posting.

Brand Strategy median pay in the United States

$147K/yr

Most pay falls between $107K and $185K. Based on 412 salaries.

See all Hims & Hers salaries

Funding

Total Funding
$1.2B
Last Raise
$1B
Post IPO Debt, 10 months ago

Funding History

  • May 2025
    Post IPO Debt • $1B
  • Jan 2021
    Post IPO Equity • $75M
  • Mar 2020
    Private Equity

Traffic Signals

Monthly Visitors
525.9M
Monthly Google Ads Budget
$8.1K
Traffic Source Mix
Search
16.8%
Direct
59.4%
Referral
12.1%
Social
11.1%
Paid
0.6%

Headcount Trend

Current headcount: ~1.9K
Hims & Hers logo

Director, Brand Strategy

Hims & Hers · USA · Remote