Strategy Director, Brand

Responsibilities

• Brand Strategy Leadership - Lead high-impact brand strategy engagements across Invisible Dynamics' client portfolio, working directly with CEOs, CMOs, and senior brand leadership. - Shape and oversee the development of brand strategies that are rigorous, creatively inspired, and commercially grounded. - Act as a senior strategic partner to clients—guiding decision-making, challenging assumptions, and helping translate brand ambition into actionable direction. Insight & Analysis - Lead the capture, synthesis, and interpretation of cultural, consumer, competitive, and category insight to ground brand strategy in evidence and logic. - Work across multiple data sources and platforms to inform strategic thinking, maintaining a platform-agnostic and critically discerning mindset. - Conduct and oversee stakeholder interviews, triangulating perspectives into coherent and defensible strategic conclusions. - Apply structured, logical thinking to ambiguous brand challenges, ensuring all recommendations are independently defensible. - Partner with analysts and research partners where deeper quantitative or primary research is required. Strategic IP, Productization & Incubation - Play an active role in defining and evolving Invisible Dynamics' proprietary brand strategy IP, frameworks, and methodologies. - Contribute to the development of scalable strategic products and tools, including brand measurement platforms, insight tools, and future-facing strategic capabilities. - Help shape propositions that are strategically robust, commercially viable, and differentiated in market. - Contribute to go-to-market thinking and long-term growth strategy for ID's platforms and strategic products. Storytelling & Presentation - Build and own high-quality strategic decks, ensuring ideas are communicated in a clear, lean, and compelling way. - Work confidently in Figma to structure, design, and refine strategic outputs. - Prepare and lead the presentation of strategic recommendations to senior clients, articulating complex thinking with confidence and clarity. Practice & Team Leadership - Set the strategic bar for quality, rigor, and creative ambition across all brand strategy work. - Mentor and develop brand strategists, creating a culture of intellectual curiosity, craft, and commercial impact. - Contribute to defining ways of working, standards, and methodologies that help the brand strategy practice scale. Leadership & Collaboration - Work in close partnership with the MD Strategy to shape the strategic direction and capability of the practice. - Collaborate with Creative, Marketing, Production, and Client Services to ensure brand strategy meaningfully informs everything we build and deliver. - Act as a connective thread between strategy, insight, and creative execution—ensuring rigour and inspiration travel together from brief to output. Logistical Requirements - The Strategy Director, Brand will be based out of either our New York or Los Angeles office, with a commitment to in-person collaboration. Monday – Thursday required in office, optional Work-from-home Fridays. For candidates based in New York or London, working structure will be defined. The salary range for this role is $150,000-$180,000 annually (based on location and experience) with medical, dental, vision, life insurance and unlimited PTO. - Travel within the US and internationally may be required based on client and company needs. As a full-time employee, the role may involve working extended hours, including evenings and weekends, to meet client deadlines.

Requirements

• 8+ years of experience in brand strategy, with a strong track record of leading complex brand engagements within a consulting or agency environment.
• Clear point of view on what great brand strategy looks like, combining analytical rigor with creative imagination.
• Experience leading client relationships at a senior level, with the confidence to challenge, advise, and guide CEOs, CMOs, and brand leaders.

Preferred

• Figma proficiency strongly preferred.

Benefits

• medical, dental, vision, life insurance and unlimited PTO.