Director, Brand Strategy

Responsibilities

• Develops and advances enterprise brand strategies, positioning, messaging frameworks, and experience principles aligned with organizational priorities and business objectives.
• Manages enterprise brand architecture standards and support portfolio strategy, helping ensure consistent application of brand frameworks, naming conventions, and endorsement approaches across the organization.
• Partners with Research and Analytics to translate audience insights, market trends, competitive intelligence, and brand performance data into actionable recommendations.
• Supports the development and execution of brand roadmaps, priorities, and initiatives that strengthen brand awareness, reputation, and business performance
• Manages enterprise brand governance processes, tools, training, and reviews, balancing consistency with the needs of business units, markets, and key stakeholders.
• Partners across Marketing, Communications, Digital, Operations, BTS, Legal, and Compliance to implement brand initiatives, support organizational change, and drive adoption of brand standards.
• Collaborates with Content, Creative, and Communications teams to translate brand strategy into effective messaging, campaigns, thought leadership, and audience-focused experiences.
• Provides guidance and consultation to business leaders and partners on brand application, positioning, activation strategies, and considerations related to reputation, risk, and market dynamics.
• Manages brand measurement, agency partnerships, budgets, and team development activities to strengthen brand capabilities, evaluate effectiveness, and support continuous improvement.
• Performs other duties as assigned.

Requirements

• Bachelor's Degree Marketing, Brand Strategy, Communications, Business Administration, Research, Design, or a related field, or equivalent experience required
• Master's Degree Business Administration, Marketing, Communications, Brand Strategy, or a related field preferred
• 7+ years progressive experience in brand strategy, brand management, portfolio strategy, integrated marketing, research, or enterprise transformation required
• 5+ years people leadership or senior team leadership experience building, coaching, and directing brand, strategy, research, or multidisciplinary teams preferred

Preferred

• Master's Degree Business Administration, Marketing, Communications, Brand Strategy, or a related field preferred
• 5+ years people leadership or senior team leadership experience building, coaching, and directing brand, strategy, research, or multidisciplinary teams preferred
• 5+ years leading brand strategy in a regulated, healthcare, insurance, financial services, multi-brand, or similarly complex enterprise environment preferred

Benefits

• Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules.