Director of Brand Marketing

Responsibilities

• Define brand positioning, messaging, consumer value propositions and competitive differentiation. Build annual and quarterly plans aligned with business priorities.
• Identify priority consumers, unmet needs, purchase motivations, barriers and reasons to switch. Translate research, customer feedback, category trends and cultural insights into actionable decisions.
• Develop SKU-level competitive analysis covering positioning, pricing, size, benefits and supported advantages. Clarify each product’s role within the portfolio and its relationship to existing products.
• Proactively identify research and data gaps, evaluate providers and present recommendations covering scope, cost, timing and business value. Advance work using available evidence while clearly identifying assumptions.
• Own integrated GTM strategies for collections, product launches and major initiatives, from consumer opportunity through postlaunch support.
• Define the target consumer, purchase rationale, SKU positioning, competitive differentiation, hero products, product routines, messaging and activation strategy.
• Translate strategy into channel-specific briefs, asset requirements, launch phases, budgets and measurement plans with named owners, deadlines, dependencies and approvals.
• Partner with Product Development, Operations, Supply Chain, Creative, Growth, E-Commerce, Retail and PR to validate specifications, claims, inventory readiness, distribution assumptions and launch feasibility.
• Verify that approved assets are accurate, usable, delivered on time and received by executing teams. Maintain readiness gates and contingency plans, and sustain adoption after launch.
• Develop compelling campaign concepts, storytelling platforms and creative briefs grounded in consumer insights and product benefits.