Director, Brand Marketing

Responsibilities

• Maximize success of anticipated launch of the bitopertin in EPP/XLP via optimization of non-personal and digital channels across HCP and patient audiences
• Become an expert in the patient journey via insight generation; educate the cross-functional team as needed and drive strategic choices by identifying unique leverage points within the journey
• Lead the development and implementation of tactical marketing plans to create a differentiated brand experience, through non-personal promotion, that drives customer engagement and rapid product uptake
• Lead execution of peer-to-peer programs & omni-channel HCP & Patient/Caregiver tactical plans
• Digital Marketing Lead, responsible for channel optimization and directing agency and media activities
• Partner with Sr. Director of marketing and cross functional team to optimize messaging used in omnichannel engagement
• Oversee the direction and deliverables of multiple priorities ensuring internal stakeholder alignment, across agency partners, and cross functional partners; Develop strong working cross-functional relationships
• Manage non-personal promotion budget, ensuring efficient allocation of resources
• Establish clear objectives and key performance indicators (KPIs) to measure the success of non-personal/digital initiatives on program level. Report results in a steady cadence and adjust as needed
• Contribute to an efficient and compliant medical and legal review process

Requirements

• Bachelor’s Degree required; MBA or another Advanced Degree preferred
• Minimum of 12 years in life sciences, including significant experience in the digital marketing function and non-personal promotion
• Extensive working knowledge of omnichannel approaches & latest innovations in the digital marketing landscape
• Experience managing a mix of peer-to-peer program portfolio
• Ability to oversee the generation of insights and apply those insights to business issues and opportunities
• Analytical mindset, with demonstrated ability to develop strategy, make strategic recommendations, monitor performance, understand ROI and allocate resources
• Ability to thrive in a fast-paced, start-up environment with a hands-on approach
• Proven track record of successfully leading non-personal and digital marketing efforts in the context of US product launches
• Strong preference given to candidates with dermatology and rare disease experience
• Strong project management skills, with the ability to spearhead launch teams