Brand Marketing Manager

Responsibilities

• Own specific work streams within Pinterest's tentpole brand marketing activations. Drive the day-to-day process of Pinterest's brand marketing campaigns from kickoff through final execution and reporting, keeping work streams, timelines, and deliverables on track across tentpole activations.
• Manage channel and creative partners, review and give feedback on creative work, and give informed, critical input into media strategy and plans.
• Creative strategy: Mine research and cultural analysis to uncover consumer insight, and translate brand, culture, and consumer understanding into campaign strategy, messaging architectures, comms frameworks, and creative briefs.
• Create cross-functional alignment and manage senior stakeholders with diplomacy and foresight, keeping campaigns on track as priorities and timelines shift.
• Use AI across the full campaign lifecycle, from creative strategy and insight development, to day-to-day campaign management and cross-functional collaboration, to measurement and reporting, while maintaining rigor, critical thinking, and ownership of final creative and strategic decisions.

Requirements

• Bachelor’s degree in a relevant field such as Marketing, or equivalent experience
• Minimum 8 years of brand marketing experience working in a fast-paced organization
• A track record of helping develop culture-defining creative campaigns, work that broke through, shifted perception, and became part of the cultural conversation.
• Demonstrated end-to-end leadership of marketing campaigns, including cross-functional and agency/channel partner management.
• Proven experience in brand/creative strategy, writing briefs, comms architectures, and campaign strategy grounded in cultural and consumer insight.
• Working fluency in media strategy and planning.
• Excellent written and verbal communication skills, with experience building strategic documents, proposals, and analyses ready for leadership review.
• Strong diplomacy skills, a track record of creating alignment and finding solutions among cross-functional partners and stakeholders.
• Experience using AI tools to support and drive marketing work, with sound judgment for validating outputs and maintaining ownership of final decisions.