Brand Marketing Manager

Responsibilities

• - Develop and execute integrated marketing campaigns across digital, print, and local channels.
• - Translate business objectives into marketing strategies and campaign plans that support brand awareness, lead generation, and growth.
• - Manage content strategy and execution across social media, email, website, and other customer-facing platforms.
• - Partner with internal teams, vendors, and agencies to deliver marketing programs on time and within established priorities.
• - Monitor and analyze campaign performance, lead generation, conversion, and other marketing KPIs to identify opportunities for improvement.
• - Lead local marketing initiatives, promotional campaigns, and community engagement efforts that support market-level business objectives.
• - Maintain brand standards and ensure consistency across marketing materials and customer touchpoints.
• - Develop and manage seasonal, promotional, and strategic marketing initiatives.
• - Conduct market, customer, and competitive research to identify trends and opportunities.
• - Provide marketing leadership with performance insights, recommendations, and strategic support for future initiatives.

Requirements

• - 3-5 years of progressive marketing experience, ideally within home services, consumer services, or a related industry.
• - Demonstrated experience developing and managing multi-channel marketing campaigns. - Strong communication, writing, and brand management skills.
• - Fluent with all aspects of Google marketing, social media marketing, proficient in CRM platforms, digital marketing tools, and analytics software
• - Experience with B2C marketing, digital marketing platforms, including email, social media, paid advertising, and website channels.
• - Ability to analyze campaign performance, lead generation, and marketing KPIs to inform decisions and improve results.
• - Strong project management skills with the ability to manage competing priorities, timelines, vendors, and stakeholders.
• - Lead Generation Expert- proven ability to drive demand generation, lead nurturing, and conversion optimization

Preferred

• - Bachelor’s degree in marketing, communications, business, or a related field preferred.