Bask & Lather | Company Profile, Culture & Jobs

Bask & Lather Co. is a unique direct to consumer haircare brand on a mission to help women around the world grow and keep hair they love. We take pride in offering powerful, natural products at accessible prices—because healthy hair should never be out of reach.

Founded in 2020

Yonkers, New York, USA

16 employees (7 in marketing)

www.baskandlatherco.com

Salaries

Typical salary range

$65,000 – $75,000

/ yr

Median base

$115,000

Median total

$115,000

Median experience

5 years

Submissions

9

Pay by role

Social Media

4 submissions

Brand Marketing

3 submissions

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People

Founders

Shaina Rainford, MS, RN, FNP-C

Chief Executive Officer

Hiring activity

Open marketing jobs over time

8 open now

Headcount trend

Company growth over the last 12 months

Audience

Monthly website visitors

2M

Month over month+117.3%

Quarter over quarter+468.9%

Top sourceDirect (53.8%)

Ad budget per month$0.0

Average search rank55.8

Traffic source mix

Direct

53.8%

Search

28.1%

Links

www.baskandlatherco.com

Bask & Lather insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2020

Headquarters

Yonkers, New York

Employees

11-50

128.6% growth last 12mo

Marketing team

7

44% of company

0 saved employee profiles are linked to this company.

Overall company growth

Shows if the company is growing, flat, or shrinking.

Growing 128.6%

LinkedIn headcount is up 128.6% over the last 12 months.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Growing 128.6% last 12 months · Mid-stage

Trend

2023-03-27 -> 2026-02-23

Headcount (12 months)

+128.6%

Last funding round

—

Negative news (120 days)

0

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

2M

Month over month+117.3%

Quarter over quarter+468.9%

Top sourceDirect (53.8%)

Traffic source mix

Direct

53.8%

Search

28.1%

Competitors and search

Shows competitors and key search metrics in one view.

Main result

0 competitor sites

Search traffic: 9.4K organic clicks / 0 paid clicks

Organic competitors

5

Paid competitors

5

Keyword change

+608

Ad budget per month

$0.0

Average search rank

55.8

Organic competitors5

Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

12.3K

12-mo growth

—

Monthly growth

+1%

Job openings

Shows open jobs, growth, and role changes.

Main result

2 open jobs

Open jobs trend: -0.8%

Trend

2025-05-01 -> 2026-02-01

Open jobs growth

-0.8%

Biggest role change

sales: 0%

Latest open role

Head of Finance

Marketing team growth

Shows if the marketing team is growing, flat, or shrinking.

Unknown

We need LinkedIn role growth data for marketing-related functions.

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Low

Marketing leadership appears more mid-level today. Typical leader time at company: 5.3 years.

Founder or CEO

Saved founder and CEO profiles.

Shaina Rainford, MS, RN, FNP-C

Chief Executive Officer

Marketing team size

Shows saved marketing team size.

7

44% of the company

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 7.

Loading insights...

Headcount +128.6% year over year

Social

11.9%

Referral

5.1%

Paid referral

1%

LinkedIn followers

Follower count and growth

Total followers

12.3K

12-mo growth

—

Monthly growth

+1%

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Bask & Lather insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2020

Headquarters

Yonkers, New York

Employees

11-50

128.6% growth last 12mo

Marketing team

7

44% of company

0 saved employee profiles are linked to this company.

Overall company growth

Shows if the company is growing, flat, or shrinking.

Growing 128.6%

LinkedIn headcount is up 128.6% over the last 12 months.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Growing 128.6% last 12 months · Mid-stage

Trend

2023-03-27 -> 2026-02-23

Headcount (12 months)

+128.6%

Last funding round

—

Negative news (120 days)

0

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

2M

Month over month+117.3%

Quarter over quarter+468.9%

Top sourceDirect (53.8%)

Traffic source mix

Direct

53.8%

Search

28.1%

Competitors and search

Shows competitors and key search metrics in one view.

Main result

0 competitor sites

Search traffic: 9.4K organic clicks / 0 paid clicks

Organic competitors

5

Paid competitors

5

Keyword change

+608

Ad budget per month

$0.0

Average search rank

55.8

Organic competitors5

Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

12.3K

12-mo growth

—

Monthly growth

+1%

Job openings

Shows open jobs, growth, and role changes.

Main result

2 open jobs

Open jobs trend: -0.8%

Trend

2025-05-01 -> 2026-02-01

Open jobs growth

-0.8%

Biggest role change

sales: 0%

Latest open role

Head of Finance

Marketing team growth

Shows if the marketing team is growing, flat, or shrinking.

Unknown

We need LinkedIn role growth data for marketing-related functions.

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Low

Marketing leadership appears more mid-level today. Typical leader time at company: 5.3 years.

Founder or CEO

Saved founder and CEO profiles.

Shaina Rainford, MS, RN, FNP-C

Chief Executive Officer

Marketing team size

Shows saved marketing team size.

7

44% of the company

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 7.

Social

11.9%

Referral

5.1%

Paid referral

1%