Influencer & Affiliate Marketing Manager

Responsibilities

• Influencer and Creator Strategy ● Develop and own Bask & Lather’s influencer and creator strategy across paid, gifted, ambassador, affiliate, micro, mid-tier, macro, and celebrity partnerships. ● Build a balanced creator portfolio that supports brand awareness, cultural relevance, content development, product education, customer acquisition, and revenue. ● Identify emerging creators and cultural voices before they become oversaturated or cost-prohibitive. ● Establish clear partner tiers, selection criteria, campaign objectives, compensation guidelines, and performance benchmarks. ● Develop long-term creator relationships that extend beyond one-time, transactional campaigns. ● Ensure the creator roster reflects Bask & Lather’s customers, values, positioning, and textured-hair community. ● Maintain a strong understanding of beauty culture, textured-hair conversations, platform behavior, creator trends, and emerging talent.
• Creator Recruitment and Relationship Management ● Own creator sourcing, vetting, outreach, relationship development, and ongoing communication. ● Proactively recruit high-potential creators, customers, industry experts, stylists, and culturally relevant partners. ● Evaluate creators based on audience alignment, engagement quality, content quality, brand fit, historical performance, authenticity, and commercial potential. ● Build and maintain an organized, high-quality creator roster across platforms, content categories, audience segments, and performance tiers. ● Serve as the primary relationship owner for influencer and creator partners. ● Create an excellent partner experience that strengthens relationships and encourages long-term advocacy. ● Identify, retain, reactivate, or exit partners based on performance and strategic value.
• Influencer Campaign Development and Execution ● Lead influencer campaigns from initial concept through activation, optimization, and post-campaign analysis. ● Translate product launches, retail moments, promotions, brand initiatives, and cultural opportunities into compelling creator campaigns. ● Develop clear briefs that communicate campaign objectives, audience insights, key messages, creative direction, required deliverables, and brand guardrails. ● Partner with the social and content teams to ensure campaigns feel platform-native, culturally relevant, and consistent with Bask & Lather’s brand voice. ● Manage timelines, deliverables, approvals, posting schedules, usage rights, exclusivity, and campaign obligations. ● Review creator content for quality, accuracy, brand alignment, and compliance before publication when required. ● Monitor campaign performance in real time and make adjustments to improve results. ● Conduct post-campaign reviews that identify wins, challenges, insights, and opportunities for future campaigns.
• Affiliate Program Ownership ● Own the strategy, growth, and performance of Bask & Lather’s affiliate programs. ● Recruit and activate creators, customers, publishers, community partners, and niche affiliates who can drive qualified traffic and incremental revenue. ● Develop commission structures, incentives, challenges, and promotional strategies that improve partner activation and performance. ● Segment partners by type, audience, performance, and growth potential. ● Monitor affiliate revenue, conversion rates, average order value, new-customer acquisition, commission costs, and program profitability. ● Identify and address code leakage, affiliate fraud, coupon-site activity, attribution issues, and other risks that could distort performance. ● Create strategies to activate new partners, increase productivity among existing partners, and reactivate high-potential inactive partners. ● Remove or deprioritize partners who do not meet performance, quality, or brand standards. ● Manage affiliate platforms, links, codes, commissions, reporting, and payout coordination.
• TikTok Shop Creator and Affiliate Growth ● Build and scale TikTok Shop creator and affiliate recruitment. ● Identify creators with the content quality, audience trust, product relevance, and selling ability required to drive TikTok Shop performance. ● Develop creator offers, product seeding strategies, incentives, briefs, and commission structures. ● Track creator activation, content output, product performance, attributed sales, conversion, and return on investment. ● Partner with growth, e-commerce, and social teams to identify winning products, messages, hooks, and content formats. ● Develop strategies to increase the number of productive TikTok Shop affiliates, not simply the total size of the roster. ● Use performance insights to strengthen recruitment, retention, and campaign design.
• Negotiation, Contracts, and Compliance ● Lead creator negotiations involving rates, deliverables, timelines, exclusivity, usage rights, whitelisting, renewals, and content ownership. ● Balance relationship quality, creative value, reach, and expected commercial return when evaluating partner costs. ● Partner with legal and leadership on contracts, approvals, and risk management. ● Maintain accurate records of agreements, deliverables, usage terms, expiration dates, payments, and partner obligations. ● Ensure campaigns comply with FTC disclosure requirements, platform policies, brand guidelines, and applicable advertising standards. ● Proactively identify brand-safety concerns and recommend appropriate action.
• Budget and Performance Management ● Manage influencer and affiliate budgets with clear allocation, tracking, forecasting, and accountability. ● Evaluate partner and campaign performance against brand and commercial objectives. ● Track metrics including attributed revenue, return on creator spend, cost per acquisition, cost per piece of content, conversion rate, engagement quality, new-customer acquisition, and affiliate profitability. ● Establish clear performance benchmarks by campaign type, platform, creator tier, and partner segment. ● Build dashboards and recurring reports that give leadership a clear view of program health, performance, opportunities, and risks. ● Translate data into specific recommendations regarding investment, recruitment, retention, compensation, creative strategy, and program optimization. ● Confidently present program performance and strategic recommendations to brand, growth, and senior leadership.
• Content Amplification and Cross-Functional Collaboration ● Partner with the Senior Social Media & Content Marketing Manager to amplify high-performing creator content across Bask & Lather’s owned social channels. ● Identify creator content with potential for paid media, retail, e-commerce, email, SMS, product pages, and other marketing applications. ● Coordinate with paid media teams on usage rights, creator permissions, whitelisting, and amplification opportunities. ● Collaborate with brand, growth, e-commerce, social, PR, retail, operations, and legal teams to execute integrated campaigns. ● Ensure influencer and affiliate strategies support broader company priorities, product launches, promotions, retail expansion, and revenue goals.
• Product Seeding and Operational Coordination ● Develop a strategic product-seeding and gifting program tied to clear objectives and priority audiences. ● Coordinate product shipments, PR packages, content kits, and sample requests with the operations team. ● Maintain visibility into sample inventory, shipping status, campaign deadlines, and partner receipt. ● Evaluate the effectiveness of gifting and seeding based on activation, content output, relationship value, and commercial performance. ● Improve operational processes so administrative tasks are completed accurately without distracting from strategic program ownership.

Requirements

• 4+ years of progressive experience in influencer, creator, affiliate, partnership, or performance marketing. At least 2 years directly owning influencer or affiliate programs, budgets, campaigns, and measurable results. Experience working for a fast-growing consumer, beauty, haircare, wellness, lifestyle, retail, or DTC brand. Demonstrated success building and scaling creator, influencer, ambassador, or affiliate programs. Proven ability to grow attributed revenue, improve return on investment, acquire new customers, expand productive partner rosters, or increase content output. Strong understanding of TikTok, TikTok Shop, Instagram, YouTube, affiliate marketing, social commerce, and emerging creator platforms. Experience sourcing, vetting, recruiting, negotiating with, and managing creators across multiple tiers. Experience creating campaign briefs, managing deliverables, securing content rights, and overseeing campaign execution. Strong analytical ability and experience turning performance data into clear business recommendations. Experience managing budgets, commission structures, creator rates, contracts, timelines, and reporting. Excellent written, verbal, relationship-management, and negotiation skills. Strong organizational ability, attention to detail, judgment, and follow-through. Ability to work effectively in a fast-moving, high-growth environment with changing priorities and high standards.

Preferred

• Experience in textured hair, multicultural beauty, or a culturally driven consumer category. Established relationships across beauty, lifestyle, haircare, and culturally relevant creator communities. Experience building and scaling TikTok Shop affiliate programs. Experience with affiliate and creator platforms such as TikTok Shop, impact.com, Aspire, GRIN, CreatorIQ, LTK, ShareASale, or similar tools. Experience working closely with founders, senior executives, or growth leadership. Experience using creator content across paid media, e-commerce, retail, and lifecycle marketing channels.