Director of Creative Performance

Responsibilities

• Creative strategy and testing: Build a prioritized roadmap for Meta, TikTok, YouTube, and other active acquisition channels. Define customer audiences, objections, product benefits, hooks, formats, and hypotheses for each test.
• Production and delivery: Translate strategy into clear briefs, scripts, demonstrations, and channel-specific assets. Manage the production calendar, feedback, approvals, and delivery against agreed deadlines.
• Creative learning and iteration: Review results with Growth, identify why concepts perform, and turn findings into the next briefs. Expand winning concepts and diagnose weaker executions before deciding whether to revise or retire them.
• Creators and partners: Manage performance creative agencies, UGC partners, freelancers, and production vendors. Improve quality, turnaround time, and cost efficiency while building dependable production capacity.
• Team and resources: Lead assigned creative resources, establish clear ownership, and manage approved production budgets. Recommend staffing, partner, and capacity changes to the Head of Growth.
• Cross Functional Collaboration: You will own the paid acquisition creative roadmap and production priorities within approved resources. Growth owns media budgets, campaign execution, and spend allocation; you will jointly define testing conditions, evaluate results, and recommend which concepts merit additional investment.
• Partner with Brand and Design to uphold brand standards, and with Product Development and the appropriate reviewers to ensure product education and claims are accurate. Coordinate with Integrated Marketing, Ecommerce, and Retention around launches, offers, customer insights, and reusable assets. Organic social, brand campaigns, and lifecycle creative are partner functions with separately agreed priorities.
• Creative Operations and Accountability: Maintain a searchable asset library with consistent naming, concept tagging, performance history, usage rights, and approval records.
• Plan production capacity against the testing roadmap and budget. Flag delivery risks early, resolve bottlenecks, and maintain backup partners for critical needs.
• Establish a consistent review process for product accuracy, demonstrations, brand alignment, platform specifications, and creator permissions before launch.

Requirements

• 8+ years of relevant experience in performance creative, creative strategy, or growth marketing, including leadership of creative teams or external production partners.
• A demonstrated record of developing ads that supported profitable acquisition for a consumer product brand. Beauty, personal care, or wellness experience is strongly preferred.
• Deep working knowledge of Meta and TikTok creative, with experience adapting concepts for YouTube and other acquisition channels.
• Strong analytical judgment and the ability to distinguish a creative insight from an attribution, media, audience, or offer issue.
• Hands-on skill in briefing, scripting, product demonstrations, UGC, editing feedback, and translating customer objections into effective creative.
• Experience managing production budgets, agencies, creators, timelines, and competing priorities. You set clear expectations, surface risks early, and follow through.
• Portfolio and Results Standard

Benefits

• Comprehensive benefits and paid time off.