Senior Manager, Performance Creative

Responsibilities

• Own creative performance outcomes: You will be accountable for creative's contribution to customer acquisition cost, measured through hit rate, testing velocity, the volume and diversity of new concepts in market, and efficiency metrics such as CPMR, CVR, CAC, and hook rate.
• Set the strategy and roadmap: Build quarterly and monthly performance creative roadmap tied to acquisition goals, product launches and promotional moments. Decide which angles, audiences (micro and macro), formats and channels get prioritized. Translate business objectives and customer insight into messaging angles and briefs that address real pain points, differentiators and product education needs.
• Lead and develop your team: Manage and coach a Growth Creative Strategist and an in-house team of video, motion and design creatives. Set clear priorities, give direct feedback, and grow the team's strategic range so it gets stronger.
• Direct external creative partners: Own the relationships, scopes, briefs and output quality across our creative agencies, creators, and UGC and KOL programs. Hold partners accountable to volume, timelines and performance, and decide when to scale, restructure or replace one.
• Run a disciplined testing program: Own the creative testing framework across hooks, formats, offers, audiences and funnel stages, from hypothesis to read to next iteration. Use creative analytics (such as Motion) and platform data to decide what to stop, improve or scale, and bring new formats, creator models, AI-assisted production and emerging channels into the mix with a clear test plan.
• Build the creative operating system: Forecast creative volume and refresh cadence based on spend, campaign priorities and creative fatigue. Build scalable systems for intake, briefing, naming, tagging, reporting and knowledge sharing, so what we learn from each test reaches the whole team and every partner.
• Approve, align and communicate: Serve as the final approver for performance creative before launch, in partnership with our Creative and Regulatory teams. Work closely with paid media, brand, product marketing, and analytics, and present creative strategy and results to senior leadership.

Requirements

• 7+ years of experience in performance creative, creative strategy or growth marketing, ideally at a DTC or omnichannel consumer brand
• 3+ years of people management experience, including managing creative strategists, editors, designers and copywriters
• A track record of improving acquisition efficiency through creative on Meta and TikTok; experience with YouTube, Amazon and emerging channels is a plus
• Experience directing multiple external creative agencies and creator partners at volume, including building or scaling a UGC or influencer creative program
• Strong command of creative testing methodology, performance metrics (such as CAC, CVR, CTR, hook rate and hold rate) and creative analytics tools (such as Motion)
• Experience building creative operations, including volume forecasting, intake and briefing processes, naming and tagging taxonomies, and reporting
• Experience working within regulatory or claims review processes; health, wellness, supplements or other regulated categories preferred
• Familiarity with AI-assisted creative production and the guardrails it requires
• Excellent written and verbal communication, including presenting creative strategy and results to senior leadership
• We encourage you to apply even if you don't meet every qualification listed above. We're committed to building a diverse team and recognize that skills can be developed in many different ways.

Benefits

• Health & Wellness
• Medical, Dental, Vision, and Life Insurance
• Healthcare & Dependent Care FSA
• Mental health support via Wellness Coach
• Pet insurance discount
• 10 Wellness Days per Year (Final Friday of every month)
• Free Ritual subscription during your tenure
• Annual Wellness Stipend
• Monthly wellness activities
• Financial & Career Support