Social Media Coordinator

Responsibilities

• Regularly film original social content at Bask & Lather’s office, content studios, retail locations, brand events, activations, and other approved locations.
• Capture short-form videos, product demonstrations, tutorials, transformations, founder and employee content, customer stories, educational content, behind-the-scenes moments, and trend-based concepts.
• Film using smartphones, cameras, lighting, microphones, tripods, and other production equipment.
• Prepare filming environments and ensure appropriate lighting, framing, sound, styling, products, props, talent, and backgrounds.
• Direct employees, models, creators, customers, and other participants during content capture.
• Comfortably appear on camera, demonstrate products, provide voiceovers, participate in trends, and host social content when needed.
• Edit short-form videos using CapCut, Adobe Premiere Pro, native platform tools, or similar software.
• Create and edit graphics, static posts, carousels, Stories, Reels, short-form videos, and other platform-native content.
• Add captions, graphics, sound, transitions, hooks, calls to action, and other creative elements that improve content performance.
• Repurpose footage into multiple versions, formats, hooks, and platform-specific edits.

Requirements

• 3+ years of experience creating social content for a consumer brand, organization, agency, creator, or professional social account
• Demonstrated experience personally filming and editing short-form video for TikTok, Instagram Reels, YouTube Shorts, or similar platforms
• A portfolio showing content the candidate personally filmed and edited
• Strong understanding of TikTok, Instagram, Facebook, YouTube, Pinterest, TikTok Shop, and emerging social platforms
• Hands-on proficiency with CapCut, Adobe Premiere Pro, native platform editing tools, or similar video-editing software
• Experience creating basic social graphics, carousels, static posts, or similar digital content
• Ability to capture clean, engaging content using smartphones, cameras, microphones, lighting, and basic production equipment
• Strong understanding of framing, lighting, audio, pacing, hooks, captions, transitions, and platform-native storytelling
• Comfortable regularly working behind the camera and appearing on camera
• Comfortable hosting or participating in live social content

Preferred

• Experience creating content for a beauty, haircare, wellness, lifestyle, retail, or consumer-products brand
• Familiarity with textured-hair products, routines, terminology, and customer needs
• Experience filming product demonstrations, tutorials, transformations, interviews, and event content
• Experience with TikTok Shop or other social-commerce content
• Proficiency with Canva, Adobe Photoshop, or similar design tools
• Experience with Sprout Social or another social scheduling and reporting platform
• Familiarity with Shopify, Microsoft Office, and Google Workspace
• Experience using performance data to improve social content

Benefits

• Medical, dental, and vision insurance, eligible after 90 days of employment
• 401(k) retirement plan with employer-matching eligibility after one year of employment
• 15 paid time off days
• 7 company-observed holidays
• Plum Benefits discounts
• Employee product discounts
• Career-growth opportunities within a rapidly expanding company