Director, Brand and Go to Market

Responsibilities

• Develop and execute a comprehensive brand strategy to elevate our brand in the market and drive business results. Oversee brand positioning, messaging, and identity across all channels and touchpoints.
• Define compelling value propositions and messaging frameworks that inform and elevate our overall go-to-market strategy. Regularly test and iterate on messaging throughout the funnel to optimize creative performance.
• Lead our design team in creating compelling and innovative campaigns that capture our brand essence and drive performance for the business.
• Partner with the Growth Marketing team to design and implement integrated marketing campaigns that drive brand awareness, consideration and loyalty. Identify and activate strategic partnerships opportunities to improve brand visibility and credibility.
• Manage public relations and external communications efforts to build and maintain a positive brand reputation and media presence. Develop our social media strategy and drive visibility across organic channels and LLM’s.
• Develop messaging and high-impact assets for our partnership channel to accelerate growth and adoption.
• Develop and execute a comprehensive content strategy focused on driving SEO performance and maximizing visibility across LLMs. Craft authoritative, high-value content that enhances organic search rankings, establishes brand authority, and engages target audiences to drive customer acquisition.
• Develop and manage the brand marketing and creative budget, ensuring efficient and effective allocation of resources.
• Mentor, develop, and manage the performance of the Brand & GTM marketing team, fostering a collaborative and high-performing environment. Partner with stakeholders across marketing and cross-functional teams to drive initiatives forward.
• Oversee relationships with external agencies, freelancer networks, and other vendors to ensure seamless execution of brand and creative projects.

Requirements

• Proven track record of developing and executing successful brand strategies and campaigns.
• 10+ years of experience in Brand/Product marketing, preferably at a startup or growth stage digital business. Experience in the insurtech / fintech industry is a plus.
• Exceptional creative vision and ability to translate brand strategy into compelling creative content.
• Takes a data-driven approach to analyzing the impact of brand and shaping brand strategy
• Hands-on leader with ability to lead and inspire a team while also rolling up their sleeves to help execute initiatives.
• Experience evaluating and leveraging emerging AI tools.
• Superior communication skills, both written and verbal, with the ability to effectively influence and collaborate with stakeholders at all levels. Strong & concise presentation skills required.
• A strong collaborator, with demonstrated ability to operate successfully in a matrixed and highly cross-functional environment and lead through influence.

Preferred

• Experience evaluating and leveraging emerging AI tools.

Benefits

• Group plan for medical, dental, vision, and prescription drug coverage.
• Short term disability, long term disability, and life insurance coverage.
• Participation in the Company’s bonus program-Participation in 401(k) plan with a 5% employer match.
• Commuter benefits to help cut down on parking and public transit costs.
• 25 days of vacation time plus 10 sick days and 10 company holidays.
• A genuine investment in your learning and development-Regular team outings and volunteer opportunities.
• An awesome office space.
• A hybrid working model, giving our employees great choice and flexibility to work in a way that’s best for their particular job, their teams, and their lives.