Director of Brand Engagement

Responsibilities

• Partner with the VP of Marketing to develop, refine and execute brand positioning, messaging and engagement priorities aligned with Midwest’s business strategy.
• Translate Marketing and business objectives into actionable plans, creative briefs and integrated campaigns.
• Help ensure the Midwest and mVet brands are presented consistently and effectively across channels, materials and customer experiences.
• Bring customer, market and competitive insights forward to inform brand and go-to-market planning.
• Lead the planning and delivery of content development, creative design and production in support of Marketing priorities and cross-functional business needs.
• Guide the team in developing clear, relevant and audience-focused content for customer, Sales and manufacturer partner needs.
• Establish practical creative standards, review processes and workflows that support quality, consistency, efficiency and timely delivery.
• Coordinate with Digital Marketing and Marketing Services to ensure creative and content support integrated campaigns and measurable business objectives.
• Lead the development and ongoing improvement of clinic marketing services and materials that help veterinary practices engage pet owners and support their businesses.
• Plan and execute customer events, trade shows and other experiential or relationship-building programs in partnership with internal stakeholders.

Requirements

• Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent professional experience.
• 7+ years of progressive marketing experience, including brand, content, creative, events or customer engagement; leadership experience preferred.
• Experience developing and executing integrated marketing programs and translating business priorities into clear briefs, plans and deliverables.
• Demonstrated ability to lead multidisciplinary teams or workflows across creative, content, events and marketing operations.
• Experience with brand standards, creative production, project/workflow management and marketing technology or asset management tools.
• Strong communication, project prioritization, stakeholder management and cross-functional collaboration skills.
• Ability to develop people, foster a collaborative culture and balance strategic planning with execution.

Preferred

• B2B marketing experience; animal health, veterinary or distribution experience strongly preferred.
• Experience with clinic/practice marketing, customer events, trade shows or field enablement.
• Experience evaluating creative workflow, project management, digital asset management or AI-enabled marketing tools.

Benefits

• We offer competitive pay and a comprehensive benefits package including Medical, Dental and Vision insurance, Life and Accidental Death & Dismemberment (AD&D) insurance, Short- and Long-Term Disability insurance, a 401k plan, paid holidays, and Paid Time Off (PTO). Our work environment is business casual, and we like to have fun with weekly relaxed dress days, monthly breakfasts and birthday celebrations, and regular events like holiday contests, cookouts, and employee appreciation celebrations.