Director of Marketing, Brand & Creative

Responsibilities

• Drive creative excellence, including evaluating quality of output, efficiency, and effectiveness.
• Drive operational and executional excellence across all creative endeavors.
• Establish procedural expectations, standards, milestones, and measurable KPIs with every project plan.
• Develop and govern ways of working and operating principles.
• Lead post-mortem discussions with appropriate stakeholders and provide a summary of learnings and actionable next steps to department leadership.
• Develop and manage budgets for all content production, consistently looking for ways to maximize the impact of every investment.
• Look holistically for opportunities to leverage efforts beyond the defined parameters of individual projects.
• Produce briefs and identify opportunities that communicate and amplify the GEICO Masterbrand, as well as product value propositions that resonate with customers and drive sustainable profitable growth and market share gains.
• Partner with Strategy/Product and Media leads to ensure all creative output is aligned to defined business objectives, accounts for allowable spend, and strengthens brand health.
• Understand sources of growth, product positioning, competitive advantages, and drivers and barriers to success; apply those insights in a clear, thoughtful, and purposeful manner.

Requirements

• 10+ years in brand and creative marketing, with at least 3 years in a leadership role.
• Service business context: Background in a conversion-driven service business — financial services, insurance, SaaS, or banking — where the company's success depends on acquiring and retaining customers. Experience in CPG or physical product marketing is not a substitute for this context.
• People leadership: Experience managing a team of creative and content professionals, with a proven track record of delivering high-quality work.
• Agency management: Experience working with external creative and media agency partners, including scoping work and building statements of work.
• Multi-medium production: Strong understanding of content production across broadcast, social, digital, and experiential.
• Large-scale programs: Experience managing large-scale programs across both B2B and B2C activations.
• Data-informed creative: Strong analytical and problem-solving skills, with experience using data, testing, and performance results to make creative and strategic decisions.
• Digital and social: Experience with digital marketing channels, especially paid and owned social media.
• Program management: Ability to manage multiple projects simultaneously and meet tight or evolving deadlines.
• AI tools: Comfort using AI tools like Claude or Copilot to speed up briefing, analysis, and day-to-day workflows.

Preferred

• - Insurance category experience.
• - Experience stewarding a long-running, iconic brand or campaign platform across many executions.
• - Experience building testing and creative-optimization frameworks alongside analytics partners.
• - Experience integrating new functions or standing up new operating models inside a marketing organization.
• - Familiarity with emerging creative and production technologies, including AI-assisted content production.