Brand Marketer, Retina Products

Responsibilities

• Build and execute tactical plans for retina and in-office procedure brands.
• Develop biosimilar education for retina specialists, practice staff, and payers, in collaboration with Medical Affairs and Market Access.
• Run merchandising and conversion on the e-commerce platform for adjacent and glaucoma products.
• Develop materials with agencies through PRC approval; support execution of retina congresses (e.g., ASRS).
• Track brand and campaign KPIs; manage budgets, SOWs, and POs.
• Coordinate with the clinical team on new retina product trials and gather feedback.
• Own the BYOOVIZ® and OPUVIZ™ brand plans: positioning, biosimilar adoption campaigns, and forecasts.
• Serve as the subject-matter expert and brand ambassador for the retina brands they own, internally and externally.
• Execute omnichannel campaigns for assigned brands across personal and non-personal channels, and track channel performance.
• Execute account-based marketing (ABM) tactics for target retina groups and in-office procedure accounts with the field and Strategic Accounts.

Requirements

• Bachelor’s degree; 3–6 years in pharma or biotech marketing, including 2+ in brand or product marketing.
• Has taken materials through PRC/MLR review; familiarity with Veeva PromoMats or similar systems and workflows.
• Able to explain technical clinical and reimbursement topics simply.
• Experience marketing to the retina subspecialty.
• Hands-on experience executing full-funnel marketing campaigns and account-based marketing (ABM) tactics.
• Proficiency with AI platforms such as ChatGPT and Claude, and with Slack.

Preferred

• Retina, ophthalmology, or biosimilar experience.
• Buy-and-bill product experience.
• Proficiency with Salesforce, Pardot/HubSpot/etc., Power BI, and Google Analytics; Adobe Suite a plus.