Brand Marketer, Ocular Surface Products

Responsibilities

• Build and execute tactical plans and calendars.
• Develop campaigns and content with agencies and the Graphic Designers, through PRC approval.
• Create and refresh field resources, email, and digital assets with Digital Marketing.
• Manage brand budgets, SOWs, and POs.
• Track campaign and brand performance and report monthly to the Lead, Ocular Surface Marketing.
• Lead the transition of newly acquired brands into Harrow’s portfolio: materials, PRC submissions, and field tools.
• Support speaker bureau, peer-to-peer, and KOL programs, and plan congress presence for assigned brands.
• Manage promotional materials inventory and field-facing tools.
• Serve as the subject-matter expert and brand ambassador for brands, internally and externally.
• Execute omnichannel campaigns for assigned brands across personal and non-personal channels, and track channel performance.

Requirements

• Bachelor’s degree; 3–6 years in pharma, biotech, or healthcare marketing, including 2+ in brand or product marketing.
• Has taken materials through PRC/MLR review; familiarity with Veeva PromoMats or similar systems and workflows.
• Strong project management; able to run several brands at once.
• Experience with personal and non-personal HCP promotion; digital experience.
• Proficiency with AI platforms such as ChatGPT and Claude, and with Slack.

Preferred

• Ophthalmology or eye care experience.
• Agency management experience.
• Proficiency with Salesforce, Pardot/HubSpot/etc., Power BI, and Google Analytics; Adobe Suite a plus.