Brand & Marketing Manager

Responsibilities

• Develop and implement organization-wide marketing strategies and campaigns to drive patient volume, cultivate donor relationships, and support education and advocacy initiatives.
• Manage paid media and advertising campaigns from creation through execution and performance analysis; adjust strategies based on real-time campaign metrics.
• Create and maintain operational budgets for paid brand advertising activities.
• Strategize and oversee search engine marketing and search engine optimization efforts for multiple organizational websites, including collaborating with external vendors.
• Participate in Planned Parenthood Federation of America marketing meetings and conduct consumer market research to inform strategic decisions.
• Collaborate with creative teams, internal stakeholders, external agencies, and vendors to develop marketing materials and campaigns.
• Hire, onboard, and manage marketing interns, volunteers, and contractors.
• Support branding and promotional needs across departments by developing digital and physical creative assets for events, initiatives, and campaigns.
• Communicate and reinforce the brand personality internally and externally; maintain PPMW’s online brand presence.
• Ensure consistent and proper brand usage across all communication channels and materials.

Requirements

• Bachelor’s degree (BA or BS) in Marketing, Communications, Journalism, Public Relations, or a related field.
• Minimum of three years’ experience in diverse marketing and communications disciplines, including social media, brand management, sales, and supply chain management.
• Proven ability to manage multiple tasks and work effectively under pressure while meeting deadlines.
• Exceptional interpersonal skills and a strong sense of humor.
• Demonstrated commitment to Planned Parenthood’s mission and vision.
• Strong judgment and ability to execute tasks efficiently and on time.
• Proficiency with Adobe Creative Suite is preferred.
• Experience with Google Analytics is preferred.

Preferred

• Proficiency with Adobe Creative Suite is preferred.
• Experience with Google Analytics is preferred.

Benefits

• Competitive salary range of $80,000 to $90,000 per year.
• Opportunities to contribute to a mission-driven organization making a meaningful impact in reproductive health care.
• Collaborative and supportive work environment.
• Professional development opportunities.
• Comprehensive benefits package including health insurance, retirement plans, and paid time off (subject to organizational policies).