Brand Marketer, Ophthalmic Surgery Products

Responsibilities

• Build and execute brand plans and tactics for the perioperative/ASC product cluster.
• Run merchandising and conversion on the e-commerce platform, including bundles with adjacent products.
• Develop surgeon- and ASC-facing materials with agencies, subject to PRC approval.
• Support the Lead, Ophthalmic Surgery Marketing on congress execution (e.g., ASCRS) and GPO programs.
• Track sales, e-commerce conversion, and campaign KPIs; manage budgets, SOWs, and POs.
• Set up drip and nurture campaigns with approved materials to keep customers engaged.
• Join pipeline discussions to size market potential and inform pricing and sales estimates.
• Serve as the subject-matter expert and brand ambassador for the surgical brands they own, internally and externally.
• Execute omnichannel campaigns for assigned brands across personal and non-personal channels, and track channel performance.
• Execute account-based marketing (ABM) tactics for target ASCs, health systems, and surgical groups with the field and Strategic Accounts.

Requirements

• Bachelor’s degree; 3–6 years in pharma, medical device, or healthcare marketing, including 2+ in brand or product marketing.
• Has taken materials through PRC/MLR review; familiarity with Veeva PromoMats or similar systems and workflows.
• Comfortable with data and digital or e-commerce performance metrics.
• Hands-on experience executing full-funnel marketing campaigns and account-based marketing (ABM) tactics.
• Proficiency with AI platforms such as ChatGPT and Claude, and with Slack.

Preferred

• Ophthalmic surgical, ASC, or hospital experience.
• E-commerce or B2B digital merchandising experience.
• Experience with ophthalmic buy-and-bill pharmaceuticals.
• Proficiency with Salesforce, Pardot/HubSpot/etc., Power BI, and Google Analytics; Adobe Suite a plus.