Director, Brand and Communications Strategy

New York City, NY (On-site)

$130K/yr – $155K/yrDirector/Executive10+ years expFull time

Posted 13 days ago

Job Summary

Own and drive end-to-end integrated marketing and communications strategy for client brands, guiding campaign architecture, research, and cross-functional collaboration from brief to pitch.

Lead strategic planning initiatives and annual brand planning
Develop and present creative, data-informed campaign ideas for client work and new business

Job Description

Responsibilities

Set the strategic vision and lead the development of integrated marketing and communications strategies that solve client business challenges and drive measurable brand growth
Translate business objectives, cultural insights and consumer behavior into clear strategic frameworks and campaign platforms, and serve as the final strategic point of review before work goes to clients
Oversee the development of campaign architecture, messaging frameworks and strategic briefs that guide integrated teams across PR, content, partnerships and brand marketing
Serve as a the strategic connection point between brand marketing and PR/communications across client work and new business
Lead strategic workshops and brainstorms with internal teams and senior client stakeholders to unlock breakthrough campaign ideas and cultural opportunities
Direct qualitative and quantitative research plans from scope to synthesis to inform insights, positioning and campaign direction
Identify emerging cultural, media and consumer trends and translate them into strategic opportunities for client brands
Own strategic planning initiatives including annual brand planning, campaign strategy and special strategic projects
Bring curiosity across industries, brands, design, entertainment and culture to inspire unexpected strategic ideas, and champion this mindset across the team
Lead strategy for new business proposals from brief to pitch, including market and competitor analysis, insights development, campaign platforms and integrated communications plans

Salaries

Posted range

$130K/yr – $155K/yr

Taken straight from the job posting.

Brand Strategy median pay in the United States

$147K/yr

Most pay falls between $107K and $185K. Based on 412 salaries.

See all Brand Strategy salaries See more Brand Strategy jobs

See all Lede Company LLC salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.