Director of Analytics

Responsibilities

• Own and evolve social media measurement and reporting across key platforms, including TikTok, Instagram, Facebook, LinkedIn, and Threads.
• Develop and refine KPI frameworks, benchmarks, and measurement methodologies that connect social performance to broader client objectives.
• Master the shifting algorithms across TikTok, Instagram, and emerging platforms to uncover the mechanics of viral success and audience growth.
• Translate dense data sets into crystal-clear, high-impact strategies that empower our creative teams to build campaigns that break the internet.
• Partner with strategy, creative, and media teams to identify opportunities for optimization, testing, and improved campaign effectiveness.
• Ensure consistency, accuracy, and quality across client reporting and analytics deliverables.
• Architect next-gen reporting frameworks using cutting-edge AI and automation, setting a new industry standard for speed and precision.
• Evaluate existing reporting processes and identify opportunities to improve efficiency, scalability, and quality.
• Leverage AI, automation, and emerging technologies to streamline data collection, reporting, and analysis.
• Help develop standardized reporting frameworks, dashboards, and workflows that can scale across multiple client accounts.

Requirements

• 8+ years of experience in social media analytics, measurement, insights, or related disciplines, ideally within an agency or consultancy environment.
• Obsessed with culture, social algorithms, and the intersection of data science and world-class creative storytelling.
• A natural storyteller who makes data accessible, intuitive, and immediately actionable for internal collaborators and major brand partners alike.
• Experience with social analytics and listening platforms such as Sprinklr, Sprout Social, Brandwatch, Talkwalker, or similar tools.
• Familiarity with audience research and syndicated insights platforms such as GWI, MRI-Simmons, or YouGov.
• Experience improving reporting workflows, building dashboards, or implementing automation to increase efficiency.
• Experience architecting, deploying, and managing agentic workflows or multi-agent automation frameworks within an analytics environment.
• Confident, compelling storyteller who can make complex data accessible to clients and internal stakeholders.
• Strong organizational and project management skills, with the ability to manage multiple priorities and deliverables.
• Experience collaborating with or overseeing distributed teams, freelancers, or external partners.