Dir, Digital Platforms & Marketing Automation

Responsibilities

• Build and optimize automated customer journeys including lead nurture, abandoned cart, cross-sell, renewal, reactivation, and post-purchase programs.
• Improve email segmentation, personalization, testing, deliverability, and conversion.
• Manage the ongoing enhancement of AMA’s website and digital customer experience, including navigation, search, forms, landing pages, registration, and checkout.
• Translate business needs into clear requirements for AMA’s website development agency and manage projects through completion.
• Use GA4, behavioral analytics, CRM data, and testing to identify opportunities and improve performance.
• Identify practical uses of AI and emerging marketing technologies that improve productivity, personalization, analytics, or customer experience.
• Work across Marketing, Sales, Product, IT, and external partners to implement digital initiatives.
• Perform other related duties as assigned.

Requirements

• Bachelor’s degree in Marketing, Business, Digital Marketing, or a related field required
• 7+ years of experience in digital marketing, marketing automation, website management, e-commerce, or related digital roles.
• Strong hands-on experience with Salesforce Marketing Cloud or a comparable enterprise marketing automation platform such as Marketo, Eloqua, Adobe Campaign, Braze, or similar tools.
• Experience building automated customer journeys, workflows, segmentation, and lifecycle marketing programs.
• Experience managing or supporting a complex customer-facing website and working with web development agencies or technical partners.
• Strong understanding of digital analytics, testing, conversion optimization, CRM data, and customer journeys.
• Ability to move between hands-on execution, analysis, project management, and agency coordination.

Preferred

• Salesforce Marketing Cloud, including Journey Builder and Automation Studio; Salesforce CRM; GA4 and behavioral analytics.
• Experience with e-commerce or online registration; working knowledge of HTML, CSS, SQL, APIs, or similar technologies.
• Experience with AI-enabled marketing, analytics, or personalization tools.
• Travel in accordance with business needs.