Digital Strategist II

Responsibilities

• This position serves as a strategic marketing and communications advisor for multiple departments, programs, campuses, or institutional initiatives.
• This position is responsible for the independent development, implementation, and optimization of integrated marketing and communications strategies that support institutional priorities.
• This role exercises independent judgment and discretion on matters of significance, including campaign strategy, messaging frameworks, channel selection, and audience engagement approaches.
• The Digital Strategist II partners with internal stakeholders to identify objectives, recommend strategic solutions, and drive measurable outcomes that support enrollment, retention, and brand positioning.
• This position also contributes to cross-functional initiatives and provides guidance on marketing best practices.

Requirements

• Bachelor’s degree in marketing, communications, digital media, public relations, or a related field.
• Three (3) years of professional experience in marketing, communications, or digital strategy.
• Demonstrated experience developing and implementing integrated marketing strategies.
• Strong analytical, written, and verbal communication skills.
• Proven ability to exercise independent judgment, manage competing priorities, and influence outcomes across multiple stakeholders.

Benefits

• FSW Employee Benefits feature:
• Competitive health, dental, vision, life, and disability insurance options to meet your needs
• Generous paid time off includes sick, personal, holidays, and winter & spring breaks
• Florida retirement membership (FRS)
• Educational and professional development opportunities for you and your dependents