Digital & Social Media Marketing Assistant

Responsibilities

• Develop expertise in the credit union's products, services, brand, and strategic objectives.
• Create compelling, compliant social media content, graphics, photography, and video assets.
• Produce, schedule, and publish content across social media, email, website, and emerging digital channels.
• Execute social media campaigns and maintain the marketing content calendar.
• Monitor social media activity, engage audiences, and strengthen the credit union's online presence.
• Identify and implement opportunities to increase engagement, reach, and brand awareness.
• Track digital marketing trends and recommend new content and engagement strategies.
• Generate and analyze performance reports using HubSpot, Google Analytics, and social media insights.
• Evaluate campaign results and recommend data-driven improvements.
• Update and maintain website content to ensure accuracy and relevance.

Requirements

• 1 to 2 years of experience creating and managing social media content and campaigns.
• Demonstrated success developing content for major social media platforms.
• Strong photography, video production, and video editing skills.
• Ability to create both long-form educational content and short-form social media content.
• Excellent written, verbal, and interpersonal communication skills.
• Strong organizational, time management, and project coordination abilities.
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Ability to work independently while collaborating effectively with cross-functional teams.
• Sound judgment, professionalism, and decision-making skills.
• Confidence and willingness to appear on camera for videos, social media content, and promotional campaigns.

Preferred

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Experience using Adobe Creative Suite, including Photoshop and InDesign.
• Experience with HubSpot, content management systems, and marketing automation platforms.
• Experience in financial services, banking, or credit unions.
• Bilingual in English and Spanish.