Digital & Social Intelligence Senior Analyst

Responsibilities

• Social Listening, LLM Listening & Related Social Media Research, including Presentation to Stakeholders. Leverage Nestle USA’s Digital & Social Intelligence technology stack to conduct in-depth research about our brands, competitors, product categories and relevant cultural trends, using the insights to deliver a persuasive & visual story to stakeholders that drives action within their key initiatives. This includes navigating technology that handles every facet of Digital & Social Intelligence, such as social listening, ratings & reviews listening, LLM Listening / GEO / AEO, emerging trend identification, social audience persona building, influencer evaluation and owned content performance benchmarking. Where applicable, this also includes combining findings with other data sources outside of Social Intelligence, often via collaboration with our broader Digital Analytics, Marketing Analytics and Consumer Insights teams, to provide comprehensive analysis to the stakeholder.
• Stakeholder Training & Guidance . Assist in the development and execution of training programs, including building training material, leading office hours and sitting one-on-one with stakeholders to guide them through use cases for social listening & social intelligence that build confidence in their ability to navigate the technology to find insights.
• Stakeholder Request Management . Assist the Digital & Social Intelligence Manager in managing an analysis request queue, which assigns priority to each ad-hoc social research request based on impact to the business, level of effort and urgency. This includes keeping track of stakeholder check-in cadences to ensure the Digital & Social Intelligence team is consistently engaging each key stakeholder group.
• Tool Output Scanning & Insights Identification. Review the automated reporting outputs from the various tools, including weekly/bi-weekly/monthly AI-driven reports and real-time email alerts, to ensure continuous improvement in the quality of the automated outputs while also mining for actionable insights that need to be flagged to our stakeholders for further discussion & potential action.
• Tool Maintenance & Governance. Assist in the day-to-day management of the tools, from user access to dashboard/report quality, flagging issues or needs to the Digital & Social Intelligence Manager while collaborating with 3rd party and shared service support teams.
• Vendor Collaboration. Partnering with analysts from 3rd parties and shared service teams on key research projects and key feature advancements, as well as brainstorming and providing feedback to tool providers on ideal features and functionality that maximize actionability.

Requirements

• Bachelor's degree in marketing, market research, analytics, communications, business, economics, or related field
• 3-5 years of experience in social listening and additional social research, including in-tool navigational experience and strategic storytelling of analysis results.
• 3-5 years in a strategic role working with data analytics, with a focus on developing strong dashboards and/or other automatically refreshable visualizations that empower stakeholders to quickly identify key takeaways from data

Preferred

• Experience using Talkwalker, Nichefire, Yogi, Audiense, Creator IQ, Sprinklr or similar tools throughout every part of the process: query building, dashboard visualization, automated report building and ultimately in-depth analysis of key takeaways
• Familiarity with the emerging LLM Listening & Visibility / GEO / AEO analysis space, including tools such as Profound
• Strong understanding of how AI can be used to support Digital & Social Intelligence workstreams, including prompt-writing best practices to focus the observation summarizations of AI assistants
• Strong research experience and familiarity with the process for developing consumer, category & cultural insights
• Strong storytelling experience through the creation and presentation of compelling slide decks
• Ability to translate business needs into strategic social intelligence frameworks that can be executed & replicated across a large organization
• Familiarity with foresight use cases, identifying and analyzing trend signals from social media that ladder up to larger cultural movements or consumer behavior shifts
• Understanding of the social media landscape, dynamics of community interaction, social best practices, and digital analytics tools
• Strong communication and interpersonal skills
• Ability to execute multiple projects at once across various stakeholder teams throughout a large organization

Benefits

• Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position.