Digital Media Specialist

Responsibilities

• Develop and implement digital media strategies that increase measurable engagement among VEA members, prospective members, local affiliates, and the Virginia public.
• Align digital communications initiatives with VEA’s mission, strategic goals, communications priorities, and organizing objectives.
• Develop digital engagement strategies that reflect diverse member experiences and advance VEA’s racial and social justice priorities.
• Identify opportunities to use digital platforms and emerging technologies to strengthen member participation, promote Association initiatives, and expand VEA’s reach.
• Monitor digital engagement metrics and use data-driven insights to evaluate effectiveness and recommend improvements.
• Design, deploy, and evaluate digital tools that support local and statewide organizing, advocacy, recruitment, retention, and mobilization campaigns.
• Develop and manage campaign websites, landing pages, petitions, event registration tools, targeted messaging, and other digital engagement resources.
• Support the use of platforms such as Action Network and other campaign management tools to facilitate member participation and advocacy.
• Develop and distribute targeted email and text messaging campaigns through Salesforce Marketing Cloud (SFMC) or successor platforms and services.
• Collaborate with organizing staff, local affiliates, and member-leaders to ensure digital strategies support campaign goals and reach intended audiences.

Requirements

• Bachelor’s degree in communications, digital media, marketing, journalism, public relations, or a related field, or an equivalent combination of education and relevant professional experience.
• At least three years of progressively responsible experience developing, managing, and evaluating websites, social media platforms, digital communications campaigns, and related digital tools.
• Demonstrated commitment to racial and social justice, equity, and inclusion, with the ability to incorporate these principles into digital communications, content development, and member engagement strategies.
• Demonstrated ability to develop and execute digital communications strategies that support audience engagement, advocacy, organizing, or organizational goals.
• Excellent written and verbal communication skills, including writing, editing, proofreading, scripting, and presenting information to diverse audiences.
• Proficiency with Microsoft Office, Adobe Creative Cloud or equivalent creative software, website content management systems, and digital analytics tools such as Google Analytics.
• Experience with social media management, email marketing, digital messaging, and online engagement platforms.
• Strong organizational skills, attention to detail, project management abilities, and the capacity to manage multiple priorities and deadlines.
• Ability to work collaboratively with staff, member-leaders, and external partners while exercising sound judgment and initiative.
• Commitment to VEA’s mission and the advancement of public education, member engagement, and organizing.

Preferred

• Experience supporting labor unions, membership organizations, advocacy campaigns, political engagement, or nonprofit communications.
• Experience with Salesforce Marketing Cloud, Action Network, or comparable digital campaign and messaging platforms.
• Experience with website administration, content management systems, search engine optimization, and website accessibility standards.
• Demonstrated ability to produce short-form video, digital graphics, photography, and other multimedia content.
• Experience analyzing digital performance data and using results to refine communications strategies.
• Experience training or providing technical assistance to staff, volunteers, or member-leaders.

Benefits

• 95% of employer-paid medical insurance,
• 100% covered employee-level dental and vision and
• 100% employer-funded Health Reimbursement Arrangement account for medical and wellness expenses.
• 18% automatic contribution to 401k with an additional 2% match