Digital Marketing and Technology Manager

Responsibilities

• Manage ongoing SEO strategy, technical SEO, website performance, rankings, indexing, and overall search visibility.
• Manage AEO strategy, schema markup, metadata, redirects, URLs, and site structure to optimize the website for AI-driven search.
• Manage and maintain the company website, including functionality, updates, enhancements, troubleshooting, and user experience improvements.
• Manage HubSpot CRM integrations, support day-to-day operations, and implement new CRM functionality and marketing automation.
• Manage API connections, integrations, and secure data flow between the website, CRM, marketing, sales, and third-party platforms.
• Manage the company’s GoDaddy account, including domains, registrations, renewals, DNS settings, subdomains, SSL certificates, and website connections.
• Manage and optimize Google Business Profiles and Apple Business Connect/Apple Maps listings, maintaining accurate community, model home, office, and business information across platforms.
• Coordinate digital projects and manage relationships with internal teams, developers, agencies, and technology vendors.
• Serve as the primary point person for website, CRM, integration, and marketing technology troubleshooting.
• Research, evaluate, and implement new digital tools, automation opportunities, and emerging technologies to future-proof the tech stack.

Requirements

• Minimum Bachelor’s degree in Marketing, Information Technology, Business Administration, or a related field.
• 2-3+ years minimum experience managing corporate websites, technical SEO, and marketing technology stacks.
• Deep familiarity with website CMS platforms, HubSpot CRM administration, DNS management, and API integrations.

Preferred

• Able to use available data and information to draw timely conclusions and take quick action for individual digital initiatives.
• Able to maintain composure and resourcefulness to troubleshoot complex technical issues while maintaining project urgency.
• Ability to exercise judgment in building realistic, scalable solutions to web and marketing technology problems.
• Ability to collaborate with cross-functional teams, external developers, and vendors to achieve company goals.