Digital Marketing Specialist

Responsibilities

• The Digital Marketing Specialist executes Nebraska Public Media’s digital marketing campaigns across paid search, paid social, programmatic advertising, and audience targeting platforms.
• Reporting to the Marketing & Audience Development Manager, this position implements approved campaign strategies, manages the Google Ad Grant program, builds and monitors paid campaigns, and leads digital promotional execution for assigned initiatives.
• This role focuses on tactical campaign execution, paid media management, digital advertising operations, performance tracking, and coordination of promotional deliverables to support goals of the Communications & Engagement Department and overall strategic priorities.

Requirements

• Bachelor’s degree and two (2) years’ experience building and managing paid search, paid social, or programmatic advertising campaigns.
• Additional years of relevant experience or completed relevant education may substitute for required education/experience on a year-for-year basis.
• Experience using digital analytics tools to monitor and evaluate campaign performance.
• Excellent writing, editing, and data analysis skills.
• Proficiency with Google Ads and Google Analytics.
• Knowledge of SEO and retargeting.
• Strong organizational, planning and time management skills and techniques.

Preferred

• Experience managing a Google Ad Grant account.
• Experience with programmatic advertising platforms such as StackAdapt.
• Experience in public media or mission-driven organizations.
• Experience with the Google for Nonprofits program.
• Knowledge of media industry.
• Relationship-based service/marketing experience.
• Proficiency with social media business tools.
• Familiarity with content management systems, Google Search Console, paid search, and email marketing.