Senior Marketing Manager
eSmart Systems
Boulder, CO (Remote)
$100K/yr - $125K/yrIn-houseFull-timeSenior level7+ years exp.
16 hrs ago
Digital Marketing Specialist
Urbana, IL (Hybrid)
Salary Not AvailableMid Level2+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own end-to-end digital media buying and optimization across multi-channel campaigns, turning data into actionable improvements that boost ROI.
- Growth Infrastructure: Build and optimize cross-channel media buying using Basis and major platforms to improve efficiency and outcomes.
- Performance Analytics: Monitor campaign data and translate insights into concrete optimizations.
- Budget & Collaboration: Align spending with stakeholders, secure assets, and keep campaigns within budget.
Job Description
Responsibilities
- Execute paid media buys across search engines, social, DOOH, display networks, CTV/OTT, and Digital Audio.
- Leverage Stratum’s digital buying platform for purchasing (Basis).
- Oversee the planning, execution, and continuous optimization of digital marketing campaigns.
- Monitor and analyze campaign performance using analytics tools.
- Provide data-driven recommendations to significantly enhance campaign effectiveness and efficiency.
- Stay informed about industry trends, competitive landscape, and emerging technologies in digital marketing.
- Conduct market research to identify opportunities and challenges in digital advertising.
- Work closely with stakeholders to manage and allocate budgets effectively.
- Monitor spending and ensure campaigns are executed within budgetary constraints.
- Collaborate with the marketing team and other stakeholders to develop cohesive media buying strategies.
Requirements
- Bachelor’s degree in digital media, marketing, communication, business, or related field preferred.
- 2-5 years of extensive experience in digital marketing, with emphasis on media buying, campaign management, and optimization.
- Proven expertise in DSP buying or similar digital buying marketplaces required, Basis experience highly preferred.
- Proficiency in Google Ads, Meta Ads Manager, and LinkedIn Ads.
- Exceptional analytical skills with the ability to translate data into actionable insights.
- Strong communication and interpersonal skills for cross-functional collaboration.
Preferred
- Basis experience highly preferred.
Stratum Med, Inc
Stratum Med is a physician-governed medical group collaborative comprised of twenty leading multi-specialty practices, representing over 13,000 physicians nationwide. We also maintain partnerships with more than 150 medical groups, fostering a network dedicated to shared success and innovation.Our mission is to empower member practices by leveraging collective purchasing power to reduce costs and create strategic business opportunities. Our services include Supply Chain Management, Insurance and Employee Benefits, Clinical Trials Network Development, Collaborative MSSP ACO, Executive Recruiting, Locums Provider Coordination, Revenue Cycle Management, Networking, Shared Learning, Benchmarking, and most recently, Data Services.Stratum Med has experienced significant growth in recent years, benefiting our shareholders and clients. As we look ahead, we remain committed to expanding our reach and enhancing our services, engaging with physician-owned and physician-led integrated medical groups that prioritize collaboration in healthcare.
