Digital Marketing Specialist

Responsibilities

• Launch campaigns that convert. Plan and run multi-channel campaigns across Google Ads, Meta, LinkedIn, YouTube, email, SMS, display, and retargeting. Manage budgets, grow MQLs and SQLs, and push ROI and ROAS higher.
• Create video people actually watch. Shoot, edit, and publish Reels, Shorts, testimonials, educational pieces, event highlights, and behind-the-scenes content. Add graphics, captions, and motion that stop the scroll, then tune each piece to its platform.
• Grow our social presence. Build and schedule social-first content for LinkedIn, Facebook, Instagram, YouTube, and TikTok. Spot trends early and turn them into engagement and leads.
• Run the marketing tech stack. Administer HubSpot, ActiveCampaign, Zapier, GA4, Google Tag Manager, and Microsoft Clarity. Build nurture sequences, lead scoring, and segmentation, and keep CRM data clean.
• Turn our website into a conversion machine. Maintain the site and landing pages in WordPress, HTML, CSS, and JavaScript. A/B test pages, forms, ads, and CTAs, and keep everything fast and mobile-friendly.
• Make the data tell the story. Build KPI dashboards in HubSpot or Power BI. Track traffic, cost per lead, acquisition cost, conversion, and engagement, then turn findings into clear recommendations for leadership.
• Keep tracking airtight. Implement and troubleshoot GA4, GTM, Meta Pixel, LinkedIn Insight Tag, Conversion APIs, call tracking, and UTM standards. Use APIs and webhooks to connect systems and automate the busywork.
• Win in search. Run technical and on-page SEO audits, optimize structure, speed, metadata, and schema, and partner on SEO-driven content.

Requirements

• 3–5+ years of digital marketing experience, including managing paid ad campaigns
• 2+ years of hands-on marketing technology administration
• Professional video editing and content creation experience
• Experience with marketing automation and CRM platforms
• Hands-on skill with HubSpot administration, GA4, Google Tag Manager, Meta Business Manager, and LinkedIn Campaign Manager
• Comfort with video editing software, Canva or Adobe Creative Suite, and social media management tools
• A bachelor's degree in Marketing, Communications, Digital Media, Information Systems, Business, or a related field is preferred; equivalent experience counts

Preferred

• WordPress, HTML/CSS, or API integrations
• Power BI, Microsoft Clarity, SQL fundamentals, or Python for marketing analytics
• Adobe After Effects and advanced motion graphics
• Premiere Pro, CapCut, Camtasia, or Final Cut Pro in your toolkit