Digital Marketing Specialist

San Antonio, TX (On-site)

$60K/yr – $70K/yrMid Level2+ years expFull time

Posted 5 days ago

Job Summary

Own and drive digital marketing programs across channels with emphasis on SEO, paid search, content, and lead generation, while analyzing performance and optimizing campaigns.

  • Manage multi-channel campaigns and lead generation strategies
  • Analyze performance and optimize based on data
  • Coordinate teams to maintain brand and assets

Job Description

Responsibilities

  • Plan and execute digital marketing campaigns across relevant online channels
  • Support SEO initiatives, including keyword research and on-page optimization
  • Assist with paid search and digital advertising campaigns
  • Update website content, landing pages and promotional materials
  • Coordinate email marketing campaigns and audience communications
  • Develop and maintain digital content calendars
  • Monitor website traffic, campaign performance and audience engagement
  • Analyze marketing data to identify trends and improvement opportunities
  • Prepare campaign reports and performance summaries
  • Support lead generation and conversion optimization initiatives

Requirements

  • 2+ years of experience in digital marketing, online advertising or a related field
  • Understanding of SEO, paid search, email marketing and digital campaign execution
  • Experience managing website content and digital marketing assets
  • Familiarity with Google Analytics 4, Google Ads or similar platforms
  • Strong analytical skills and the ability to interpret campaign metrics
  • Experience with keyword research and basic SEO optimization
  • Familiarity with content management systems such as WordPress
  • Strong writing, editing and communication skills
  • Experience with Excel or spreadsheets for reporting and analysis
  • Understanding of conversion rates, lead generation and campaign performance

Benefits

  • 401(k)
  • Dental insurance
  • Health insurance
  • Life insurance
  • Vision insurance

Salaries

Posted range

$60K/yr – $70K/yr

Taken straight from the job posting.

Digital Marketing median pay in the United States

$80K/yr

Most pay falls between $67K and $105K. Based on 1,220 salaries.

Digital Marketing Specialist

San Antonio, TX · On-site