Digital Marketing Specialist

Responsibilities

• Plan, develop, and post content across Instagram, TikTok, Facebook, LinkedIn, and YouTube.
• Turn complex science topics and museum updates into clear, creative, platform-ready posts.
• Manage daily social media activities, build content schedules, and actively respond to comments and questions from our online audience.
• Work with internal partners to plan upcoming social campaigns and review past work.
• Write, schedule, and send targeted email newsletters and automated messages to promote ticket sales, membership opportunities, and upcoming events.
• Use customer data to send relevant, timely messages to different subscriber groups.
• Update and publish blog posts, event landing pages, and general website copy on the Adler website.
• Apply standard search engine optimization (SEO) techniques to help people easily find our web content through Google and AI search tools.
• Work with our creative and science teams to adapt scientific info and images for the website.
• Review monthly and quarterly content reports using Google Analytics (GA4), email stats, and social media data to see what works best.

Requirements

• Bachelor's degree or 5+ years of relevant work experience
• 4+ years of hands-on experience in social media, digital writing, or digital marketing
• Strong writing and editing skills, with basic photo and short-form video editing abilities
• Demonstrated experience using major social media platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn) and marketing tools such as Sprout Social, Mailchimp, and Google Suite
• Familiarity with website content management systems (CMS) and standard search engine optimization (SEO) techniques
• Ability to analyze simple web, email, and social media reports to assess performance and drive content improvements
• Organized, detail-oriented, and self-motivated with strong cross-departmental collaboration skills

Preferred

• Degree in Journalism, Marketing, Digital Media, or a related field
• Google Analytics (GA4) Certification
• Experience organizing email lists and executing targeted subscriber campaigns
• Basic event or product photography skills

Benefits

• 35-hour workweek
• Eligible to accrue up to 12 vacation days per year to start
• 3 sick days as of date of hire (can accrue up to 6.5 days per year)
• 7 Adler paid holidays
• 4 Personal Holidays (Prorated for new hires starting after January 1st)
• Flexible Work Arrangements
• Paid Family Bereavement Leave & Jury Duty
• Paid Parental Leave
• Medical, Dental, & Vision insurance
• Healthcare, Dependent Care & Commuter flexible spending accounts