Marketing Strategy & Operations Consultant (Associate Manager)
Sia Experience
Santa Monica, CA (Hybrid)
$140K/yr - $147K/yrIn-houseFull-timeMid level
3 hrs ago
Digital Marketing Manager
Maricopa County, AZ (On-site)
Salary Not AvailableMid Level3+ years expFull time
Posted 4 months ago
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Job Summary
Drive integrated digital and social marketing for Village Health Clubs, owning lead generation and membership sales with content strategy and online reputation management.
- Own online lead generation, membership sales, and social content programs.
- Must-have: 3+ years in digital marketing and social media with proven ROI tracking.
- Standout: AI-assisted workflow automation and cross-channel collaboration.
Job Description
Responsibilities
- Online Lead Generation: 60% time dedicated
- Digital lead generation and budget management of digital marketing campaigns including Google ad words, META, Programmatic, and online listings; Measure and report on performance (ROI and KPIs) across all platforms using GA4 and other tools to ensure strategies are optimized based on insights
- Responsible for SEO/AEO and organic website visits
- Leverages AI tools to automate workflows, optimize productivity and stay competitive.
- Identify industry trends and insights and optimize marketing campaigns based on the insights
- Collaborating with internal resources, agencies and other partners to successfully drive leads to sales
- Test ads and work with sales team on conversion rates
- Obtain from membership reasons why new members are joining and use this data for targeted ads and retargeting
- Responsible for online membership sales
- Social media: Strategy and Execution: 40% time dedicated
Requirements
- Bachelor’s degree in communications, interactive media, journalism, marketing or related field
- Minimum of 3 years of related experience, such as digital marketing and social media
- Expert knowledge of social networking channels
- Experience with SEO analytics and Social Media influence tracking tools
- Team player, with confidence to take the lead and guide departments when necessary
- Excellent writing and communications skills
- Must be comfortable working in a fast-paced environment where continuous improvement is expected
- Must be change-adaptive, flexible, and empathetic
- Demonstrate initiative to think, work, and make independent decisions based on sound judgment
- Knowledge of Social Scheduling Tools, HubSpot and WordPress CMS
Preferred
- Graphic design experience and/or Canva or Adobe Express
- High-end health Club/hospitality industry preferred
Village Health Clubs & Spas
4.5 Glassdoor
The Village Health Clubs & Spas, where health and fitness meet community. As the leading locally owned and operated health club in the Valley with four convenient locations, we offer an unparalleled experience. Spanning an impressive 82,000 square feet, each club provides a spacious and comfortable environment for members to pursue their health and fitness goals. What truly sets us apart is our passionate and dedicated team. Our highly trained staff is committed to our members success, going above and beyond to ensure every member receives the personalized attention they deserve. The Village offers our members a haven to strengthen their body, relax, and connect with like-minded individuals who share similar aspirations. At the Village well-being is our top priority. Life’s Better at the Village.
Founded in 1990
Phoenix, Arizona, USA
196 employees (4 in marketing)
83% recommend to a friend
85% CEO approval
Traffic Signals
Monthly Visitors
23.3K
Monthly Google Ads Budget
$3.4K
Traffic Source Mix
Search
32.5%
Direct
49.3%
Referral
5.8%
Social
11.4%
Paid
0.8%
Headcount Trend
Current headcount: ~196
Marketing Team
Marketing Team Size
4 (2% of company)
Median Career Experience
19 years
Median Tenure
11.4 years
