Responsibilities

• Develop and execute go-to-market strategies aligned with growth priorities, strategic accounts, key industries, priority solutions, and buyer needs.
• Translate portfolio strategy and market opportunities into integrated marketing plans that connect enterprise priorities with account-level execution.
• Lead account segmentation and targeting based on strategic fit, revenue potential, industry priorities, buyer needs, and opportunity requirements.
• Develop marketing plans, activation timelines, communication cadences, and targeted programs for priority accounts and industries.
• Identify opportunities to support new customer acquisition, expansion within existing clients, and advancement of high-value opportunities.
• Develop buyer-centric solution positioning, value propositions, messaging frameworks, and business narratives that address customer priorities, challenges, and pain points.
• Define priority buyer personas and connect solution value to relevant industries, use cases, decision criteria, and stages of the buyer journey.
• Translate complex solution capabilities into clear, differentiated, and compelling customer value.
• Maintain consistent enterprise and solution messaging across marketing, sales, and customer touchpoints.
• Refine messaging and positioning based on market trends, buyer feedback, competitive intelligence, sales insights, and performance data.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
• 10+ years of experience in enterprise marketing, product marketing, solution marketing, field marketing, demand generation, account-based marketing, or a related discipline.
• Proven experience developing and executing go-to-market strategies and integrated marketing programs.
• Strong experience in positioning, messaging, content strategy, demand generation, account-based marketing, and sales enablement.
• Experience partnering with sales and business leaders to support pipeline growth, customer acquisition, account expansion, and opportunity advancement.
• Demonstrated ability to develop and execute integrated, multi-channel marketing campaigns.
• Strong analytical skills with the ability to translate marketing performance data into actionable business recommendations.
• Experience measuring marketing-sourced and marketing-influenced pipeline, campaign performance, conversion, and return on investment.
• Strong cross-functional leadership and stakeholder management skills with the ability to influence across multiple teams and levels of an organization.
• Excellent communication, presentation, project management, and organizational skills.

Preferred

• Go-to-market strategy and execution
• Account-based marketing
• Buyer insights and market intelligence
• Positioning, messaging, and storytelling
• Demand generation and integrated campaign management
• Content strategy and sales enablement
• Marketing performance measurement and optimization
• Cross-functional leadership and influence
• Data-driven decision making
• Executive communication

Benefits

• Health & Welfare Benefits: Comprehensive plans tailored to your needs, effective from day one.
• Retirement Savings: Robust programs to help you secure your financial future.
• Employee Discounts: Access to a wide range of discounts on merchandise, services, travel, and more.
• Career Growth Opportunities: Paths for advancement within a global organization.
• Paid Training: Learn while you earn with award-winning learning platforms.
• Paid Time Off: Competitive PTO packages to help you recharge.
• Great Work Environment: Join an award-winning culture that values diversity and inclusion.