Responsibilities

• Performance Analytics and Reporting - Own performance tracking across every acquisition channel, including paid social, paid search, SEO, email, organic social, and partner placements. - Deliver a monthly performance report covering customer acquisition cost, conversion rate, lifetime value, and return on spend by channel. - Partner with engineering to build dashboards that track the full customer lifecycle, from first touch through booking and repeat use.
• Budget and Spend Strategy - Recommend monthly and quarterly budget allocation across channels based on performance data. - Evaluate new spend opportunities, such as partner newsletter placements and sponsorships, with projected reach, cost, and expected return. - Maintain a single record of marketing spend and results to build historical benchmarks. - Balance family and helper acquisition to keep marketplace supply and demand in healthy ratio.
• SEO and Website Growth - Own technical SEO strategy, including site audits, page prioritization, and optimization briefs. - Use Google Analytics, Google Search Console, and SEMrush to identify which pages to optimize and build next.
• Campaign Strategy - Collaborate with our content lead to build seasonal campaign plans aligned to how families make care decisions, such as holiday awareness campaigns followed by January conversion pushes. - Turn performance analytics into actionable insights for the content team across web, blog, social, and email. - Oversee our email marketing strategy, deliverability, and engagement.
• B2B and Partner Support - Partner with the business development team to measure and report on healthcare partner campaigns. - Build acquisition reporting that shows partners the reach and results of co-marketing efforts.

Requirements

• 3 to 5+ years of experience in performance marketing, growth marketing, digital marketing, or marketing analytics.
• Direct ownership of channel budgets and spend recommendations.

Preferred

• Two-sided marketplaces
• Healthcare or healthcare technology
• Senior care, home care, or caregiving services
• Consumer subscription or on-demand services
• B2B and Saas marketing
• Demonstrated experience building CAC, LTV, and ROAS reporting that leadership used to make spend decisions.
• SQL or dashboard tool experience, such as Looker Studio or Tableau, is a plus
• Familiarity with email platforms such as Klaviyo is a plus

Benefits

• Comprehensive health benefits with paid time off
• Remote work environment
• Opportunity to build Herewith's growth and performance function from the ground up
• Ability to directly shape where Herewith invests to reach families, Helpers, and healthcare partners
• Collaborative, mission-driven team environment