Responsibilities

• Lead the portfolio digital marketing strategy and channel roadmap across DEE and Movement Disorder, establishing priorities, sequencing investments, and defining the capabilities needed to support near- and long-term business objectives.
• Partner with functional marketing leaders to translate brand strategy into digital priorities, ensuring website, digital media, CRM, and marketing technology initiatives are aligned to audience needs, brand objectives, and the broader commercial strategy.
• Establish the digital operating model across the portfolio, clarifying ownership, decision rights, ways of working, and standards to enable efficient collaboration across Marketing, Commercial Excellence, Digital/IT, and external partners.
• Drive cross-functional prioritization and execution, serving as the connective tissue between commercial strategy and the teams responsible for digital products, platforms, data, technology, and activation.
• Coordinate with Commercial Excellence Engineers, Digital/IT, and agency partners to ensure consistent digital execution, strong technical delivery, and a cohesive customer experience across the portfolio.
• Define and advance the digital capability roadmap, identifying opportunities to strengthen personalization, measurement, CRM, marketing technology, data utilization, and other capabilities that improve the effectiveness of digital marketing.
• Establish measurement and performance expectations for digital marketing, ensuring teams have clear objectives, meaningful KPIs, and actionable insights to continuously improve digital effectiveness.
• Build scalable standards and best practices across brands and audiences, balancing portfolio consistency with the distinct needs of DEE and Movement Disorder.
• Lead through influence across a highly matrixed organization, bringing clarity to complex decisions, challenging assumptions, and creating alignment without relying on formal authority.

Requirements

• Bachelor’s degree required; advanced degree in marketing, business, technology, or a related field is a plus.
• Significant experience leading digital marketing strategy within pharmaceutical, biotechnology, healthcare, or another highly regulated environment. Experience in CNS, rare disease and large market is strongly preferred.
• Demonstrated experience developing portfolio-level digital strategies and translating them into channel roadmaps, investment priorities, and execution plans.
• Deep understanding of digital marketing ecosystems, including websites, digital media, CRM, marketing technology, data, analytics, and agency models.
• Experience partnering effectively with business, technology, commercial operations, and external agency teams to deliver complex digital initiatives.
• Strong strategic and operational leadership skills, with the ability to move fluidly between long-term capability building and near-term execution.
• Proven ability to lead through influence, align senior stakeholders, and create clarity across complex cross-functional environments.
• Strong commercial judgment and customer orientation, with an ability to connect digital activity to meaningful business and customer outcomes.
• Demonstrated ability to build processes, capabilities, and teams in a rapidly evolving environment.
• Exceptional communication skills, with the ability to simplify complex digital and technology concepts for diverse stakeholders.