Responsibilities

• Elevate marketing performance across the portfolio through best-practice sharing, skill development, and mentorship of venue marketing teams - with revenue growth as the measure of success.
• Provide KPIs, benchmarks, and quarterly business performance reviews to venue leadership that translate key metrics directly into revenue-focused growth priorities.
• Tailor strategic marketing support by venue type, market, contract type, and event genre to maximize local revenue performance.
• Connect venue teams to Home Office specialists in premium seating, private events, and hospitality to build revenue-generating campaigns across non-ticketed lines of business.
• Provide budget planning templates, benchmark spend guidance, and vendor proposal/contract auditing support to drive the strongest possible return on marketing investment.
• Evaluate, pilot, and champion emerging marketing technologies and AI driven tools to enhance venue team capabilities, improved operational efficiencies, and unlock new revenue opportunities.
• Build and maintain operational and technical playbooks that give venue teams repeatable, revenue-focused frameworks to scale revenue-driving efficiency across the network.
• Own national promoter marketing relationships, monitoring and escalating priorities to protect revenue and the relationship.
• Direct tour-wide marketing strategy and activations, measuring performance across venues to drive ticket sales from one tour stop to the next.
• Provide benchmark ticket sales pacing data and self-service marketing intelligence tools and dashboards that enable venue teams to make data-informed, revenue-driving decisions.

Requirements

• Bachelor’s Degree or equivalent in marketing or related field
• 10+ years of marketing experience
• Previous experience in a marketing role at a stadium venue is required
• Proficient in Microsoft Office, with a focus on Word, Excel and PowerPoint
• Practice safe work habits, follow all safety policies and procedures and regulations, complete company-wide safety training and any additional job-specific safety training.

Preferred

• Experience marketing or supporting large-scale, high-profile events and sporting tenants (e.g., NFL, Super Bowl, College Football Playoff, major concert tours, or other tentpole events) strongly preferred.
• - Directly manages Directors of Marketing across the venues within their portfolio in partnership with venue management leaders, and in accordance with all Legends Global policies and applicable laws.
• - Responsibilities include support of hiring, training, and development of lead marketing team members; setting performance expectations and standards of excellence; supporting performance reviews; and addressing performance or personnel matters in partnership with venue management leaders Human Resources.