Digital Marketing Manager

Responsibilities

• Social Media Content Strategy: Grow our social media presence and own the content strategy across LinkedIn, YouTube, TikTok, and Instagram. Work closely with our creative team to bring stories to life. Develop content strategies that drive engagement and support conversion goals. Launch and manage influencer marketing, building partnerships to reach our core audiences (B2C + B2B).
• Collaboration & Storytelling: Collaborate closely with program directors and industry experts to develop engaging stories for our core audiences. Proactively strengthen relationships with industry experts and stakeholders to create audience-driven content. Understand each of our B2C and B2B audiences and develop compelling storytelling that drives action.
• Marketing Lifecycle & Automation: Own the end-to-end lifecycle from prospect to retention, mapping key touchpoints across all revenue streams to provide a seamless, personalized experience. Manage marketing automation systems such as HubSpot, building and optimizing workflows and improving conversion rates at each touchpoint. Build automated nurture and retention campaigns, including cross-selling related offerings.
• Email Marketing & Segmentation: Own email marketing and segmentation, creating personalized communication that nurtures our audiences down the funnel. Maximize CLV by improving conversion rates across the funnel and driving cross-sell and retention efforts. Deepen our demographic and behavioral tagging and segmentation to improve personalization and nurture.

Requirements

• 7+ Years of Marketing Experience: Strong, hands-on experience growing social media channels and creating marketing content that drives high engagement and conversion.
• Social Media Content & Storytelling: Expert-level marketing experience with YouTube, TikTok, LinkedIn, Instagram, and Facebook, including a deep understanding of how content strategy differs by channel.
• Marketing Automation & Workflow Creation: Expert-level proficiency in marketing automation tools such as HubSpot. Deep experience building workflows from the ground up, automated engagements, and trigger campaigns across the full student journey from prospect to retention.
• Influencer Marketing & Earned Media: Experience in reaching and building relationships with influencers for sponsored content and earned media.
• Cross-Collaboration & Content Marketing: Proven ability to work closely with stakeholders and subject-matter experts to create content that bring stories to life, identify industry trends and turn them into audience-driven content.
• Email Marketing & Audience Segmentation: Strong marketing foundation with a proven ability to create segmented campaigns for different audience types, from younger demographics to B2B decisionmakers.
• Education: Bachelor's degree in marketing preferred.