Digital Marketing Manager

Responsibilities

• Serve as the primary administrator for HubSpot, managing marketing automation, workflows, forms, lead scoring, landing pages, reporting, and campaign execution.
• Manage and optimize integrations across the marketing technology stack, ensuring accurate data capture, CRM synchronization, data integrity, attribution tracking, reporting, and lifecycle management.
• Execute and optimize integrated digital marketing campaigns across email marketing, social media, SEO, AEO, content marketing, and digital advertising channels.
• Support the development, publication, and distribution of digital content, including blogs, newsletters, thought leadership articles, case studies, proposals, videos, recruiting content, and campaign assets across company brands and digital channels.
• Maintain and optimize corporate websites using Wix, WordPress, and other web platforms, including content updates, landing page creation, user experience improvements, SEO implementation, performance monitoring, and conversion optimization.
• Ensure web properties comply with accessibility standards, privacy regulations, cookie consent requirements, and digital governance best practices.
• Maintain marketing dashboards and reporting tools; monitor campaign performance, website engagement, lead generation effectiveness, and key performance indicators.
• Analyze marketing and website performance data using HubSpot, Google Analytics, Google Search Console, social media analytics platforms, and other reporting tools to provide actionable insights and recommendations.
• Support account-based marketing (ABM), audience segmentation, stakeholder engagement, and marketing automation initiatives that strengthen relationships with public-sector agencies, industry partners, and prospective clients.
• Coordinate marketing initiatives through project management software, ensuring projects are delivered on time, within scope, and aligned with business objectives.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Digital Marketing, or a related field.
• 5+ years of experience in digital marketing, marketing operations, marketing automation, or a related discipline.
• Hands-on experience administering HubSpot Marketing Hub, including workflows, forms, landing pages, reporting, and automation.
• Experience managing website platforms such as Wix, WordPress, and Squarespace.
• Expert knowledge of CRM platforms, marketing automation systems, and platform integrations, SEO, AEO, email marketing, audience segmentation, analytics, and digital best practices.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, and InDesign) and Canva.
• Experience using Google Analytics, Google Search Console, and other digital reporting platforms.
• Strong project management and organizational skills, including experience with Monday.com.
• Excellent written, verbal, and presentation communication skills.
• Ability to manage multiple priorities and work in a collaborative, fast-paced environment.

Preferred

• HubSpot Marketing Software Certification or related HubSpot certifications.
• Working knowledge of HTML and CSS.