Digital Marketing Lead Generation

Responsibilities

• Marketing Strategy & Lead Generation
• Google Ads & Paid Social Advertising
• Graphic Design, Content & Social Media
• Community Groups & Audience Growth
• Tracking, Analytics & Lead Quality
• Provide Clear Weekly Reporting That Answers
• AI-Assisted Marketing & Advertising
• Local Visibility, Website Conversion & Brand Standards

Requirements

• A proven record of generating quality leads. Experience in construction, remodeling, home services, or another high-consideration local-service business is strongly preferred.
• Direct Google Ads and paid social experience. You have personally managed campaigns and can explain the budgets, decisions, and results.
• Strong graphic design and content skills. You can create polished work using Adobe Creative Cloud, Canva, or comparable tools, including basic short-form video editing.
• Strong measurement skills. You are comfortable with Google Analytics 4, conversion tracking, Google Tag Manager or equivalent tools, CRM reporting, and connecting marketing activity to business outcomes.
• Community-building experience. You know how to grow and engage relevant groups without relying on spam or empty activity.
• Remote-work ownership. You communicate clearly, meet deadlines, organize your priorities, and collaborate well without needing constant direction.
• A degree is not a substitute for demonstrated results. Show us what you have built, what you have improved, and what you personally contributed.