Enterprise Demand Generation Marketing Manager

Responsibilities

• Plan, launch and optimize paid campaigns across LinkedIn, Google, Meta and content syndication channels, owning budget pacing, testing and reporting on CAC, pipeline and ROI
• Run the webinar program end to end: pick topics and speakers, drive promotion and production, and manage follow-up through to pipeline conversion
• Partner with Sales to define target account lists and build tiered account-based marketing plays (1:1, 1:few, 1:many), orchestrating multi-channel touches that drive engagement and meetings
• Use paid and organic social to reach buyers, amplify campaigns and generate demand, working closely with Content and Creative
• Define KPIs for each program and collaborate with RevOps on dashboards that show what's contributing to pipeline and revenue
• Stand up new channels and programs, test quickly, cut what isn't working and scale what is
• Align daily with Sales, SDRs, Product Marketing, Content, Design and RevOps on targets, messaging and handoffs

Requirements

• 3+ years of hands-on experience running paid campaigns on LinkedIn, Google or Meta, with a track record of hitting pipeline targets
• Experience building and scaling a webinar program that converts attendees into pipeline
• Experience running account-based marketing in close partnership with Sales, including account selection, orchestration and measurement
• A track record of using paid and organic social as a demand channel
• Strong analytical skills, comfortable with attribution, funnel metrics and turning data into decisions
• Working knowledge of marketing automation and CRM tools (for example, HubSpot or Marketo, and Salesforce)
• Clear, concise communication skills and the ability to align multiple teams around a plan
• Experience marketing to large, complex organizations with long sales cycles and multiple stakeholders
• Strong project management instincts; you can run several overlapping campaigns at once and keep timelines, owners and dependencies organized
• A builder's mindset: you'd rather create programs, processes and playbooks from scratch than inherit a finished machine

Preferred

• Experience marketing to creative, media or enterprise audiences
• Experience on an early-stage or scaling marketing team
• Familiarity with AI tools that speed up campaign production and analysis