Sr. Manager Demand Gen/Growth

Responsibilities

• Manage a team of 2 BDRs against a named target account list: set their targets and sequences, coach on messaging, and be accountable for meetings booked and how many of those meetings become pipeline.
• Develop and execute integrated growth strategies to generate and accelerate qualified pipeline across enterprise and mid-market segments.
• Lead account-based marketing (ABM) initiatives in partnership with sales to target, engage, and convert priority accounts
• Collaborate closely with sales leadership to ensure aligned messaging, lead handoff processes, and closed-loop measurement between marketing and sales.
• Manage highly targeted, ABM list driven digital marketing campaigns across paid search, paid social, display, and retargeting channels.
• Build and enrich lists, landing pages, etc to support your campaigns
• Manage external agencies and vendors supporting digital ads, content creation, and event production.
• Define and own key performance metrics (account engagement, meetings booked, pipeline contribution, ROI) and report on progress against goals.
• Continuously test, measure, and optimize marketing channels to improve conversion rates and efficiency.
• Stay abreast of emerging B2B marketing trends, technologies, and best practices to drive innovation and growth, principally AI tools that drive marketing efficiencies and increase engagement and conversions.

Requirements

• 7+ years of B2B marketing leadership experience, ideally in SaaS or enterprise software.
• Proven success in developing and executing lead generation and ABM strategies that drive meaningful pipeline growth.
• Strong knowledge of digital marketing channels, CRM, and marketing automation (e.g., HubSpot, Marketo, Salesforce).
• Experience managing agencies and cross-functional teams.
• Proficiency in data analysis and marketing performance reporting tools (e.g., Google Analytics, Tableau, or similar).
• Excellent communication, leadership, and project management skills.
• Comfort working in a fast-paced, high-growth environment.
• Able to travel for offsites or events

Preferred

• Experience in procurement, supply chain software sector.
• Experience building a growth marketing engine from scratch at an early stage SaaS.
• Scaling a SaaS enterprise from early revenue to $20M+
• Practical experience with AI tools and agentic frameworks.

Benefits

• Competitive compensation and equity
• Medical, dental, and vision insurance
• Memberships for One Medical, Talkspace, Teladoc, and Kindbody
• Unlimited PTO — we trust you to take the time you need
• Monthly wellness stipend via ClassPass
• Tech equipment for your setup
• Catered lunches (for those in the office)