Senior Manager Demand Gen Strategy
Lumen Technologies
Oregon, IL (Remote)
$132K/yr - $194K/yrIn-houseFull-timeSenior level8+ years exp.
10 hrs ago
In-House Marketing & Lead Generation Specialist
Los Angeles, CA (Remote)
$20/hr – $25/hrMid LevelFull time
Posted 1 day ago
Job Summary
Own and drive the full marketing lifecycle for a painting company, shaping lead generation, digital presence, and campaigns across paid, social, and content streams. Lead strategic efforts from Google Ads to local SEO, track performance, and optimize to grow qualified leads and revenue.
- Lead generation campaigns and local marketing management
- Content creation coordination and reputation management
- Reporting and optimization of ROI across channels
Job Description
Responsibilities
- Lead Generation: Develop and manage marketing campaigns that generate qualified painting leads and estimate requests.
- Google Ads & Local Marketing: Manage Google Ads, Google Business Profile, and local search visibility to attract customers in our service areas.
- Social Media Management: Create and manage content for Facebook, Instagram, TikTok, and other relevant platforms.
- Website & SEO: Improve website performance, local SEO, service pages, and conversion rates.
- Paid Advertising: Plan, launch, monitor, and optimize advertising campaigns to maximize return on investment.
- Content Creation: Coordinate before-and-after project photos, videos, customer testimonials, and promotional materials.
- Lead Tracking: Track calls, website inquiries, cost per lead, booked estimates, and marketing-generated sales.
- Reputation Management: Help generate customer reviews and maintain a strong online reputation.
- Promotions & Campaigns: Develop seasonal campaigns for interior painting, exterior painting, cabinet painting, commercial projects, and other company services.
- Reporting: Provide regular reports on marketing performance, advertising spend, lead quality, and results.
Requirements
- Experience in digital marketing, preferably with home services, contractors, construction, or painting companies.
- Knowledge of Google Ads, local SEO, Google Business Profile, and social media advertising.
- Experience generating leads for local service businesses.
- Ability to create engaging marketing content and basic graphics or videos.
- Familiarity with CRM systems, call tracking, and lead management.
- Strong communication, organization, and analytical skills.
- Ability to work independently and take ownership of marketing results.
Preferred
- Experience marketing painting, roofing, remodeling, landscaping, HVAC, or other home service businesses.
- Experience with Google Local Services Ads, where available and eligible.
- Knowledge of website platforms, email marketing, and marketing automation.
- A portfolio or examples of previous campaigns and measurable results.
US National Corp
Us National Corp is a management consulting company based out of 6115 Woodside Ave, Flushing, New York, United States.
Flushing, New York, USA
Salaries
Posted range
$20/hr – $25/hr
Taken straight from the job posting.
The middle of this range ($47K) is 41% below the median base salary for Demand Generation Specialist roles in the United States ($80K).
Demand Generation Specialist median pay in the United States
Most pay falls between $71K and $88K. Based on 41 salaries.
Marketing Team
Marketing Roles Posted (Last 30 Days)
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