Demand Generation Specialist

Responsibilities

• Own the demand generation calendar
• Manage and execute a calendar of demand generation campaigns and activities, keeping timelines, owners and dependencies visible and on track
• Coordinate across Marketing, Sales, Product Marketing, Brand and Partners so campaigns launch on time and deliver against goals
• Translate priorities set by the Director into clear campaign plans, briefs and deliverables
• Maintain documentation, naming conventions and processes that keep campaign execution consistent and repeatable
• Create and deliver persona-based communications
• Develop and deliver communications tailored to the roles, priorities and challenges of key buyer personas across arts and cultural organizations
• Partner with Product Marketing and Brand to bring approved positioning and messaging to life across marketing channels
• Adapt messaging by persona, segment and stage of the buying journey to build awareness and move prospects toward conversation
• Partner with Sales to support personalized outreach to target accounts using account-based marketing (ABM) approaches

Requirements

• 3−5 years of experience in B2B demand generation, digital marketing or campaign marketing roles
• Hands-on experience building and deploying email campaigns in Marketing Cloud
• Hands-on experience managing paid advertising campaigns, including Google Ads and LinkedIn Ads
• Strong analytical skills, with the ability to interpret marketing data and turn it into clear recommendations
• Experience creating or delivering persona-based messaging and communications
• Excellent project management skills, with the ability to manage multiple campaigns and deadlines at once
• Strong written communication skills and attention to detail
• Familiarity with CRM and marketing automation tools, and comfort working with Sales and Revenue Operations
• Active use of AI tools to improve performance, insight and efficiency

Preferred

• Experience in B2B SaaS or enterprise software, ideally with long sales cycles and complex buying processes
• Familiarity with ABM approaches
• Experience with CRM platforms
• Passion for arts, culture or mission-driven organizations

Benefits

• Tessitura Network offers a comprehensive and robust benefits package designed to support our employees' well-being. Our offerings include various medical, dental, and vision plans, as well as life and AD&D insurance, disability insurance, employee assistance programs, and a 401(k) retirement plan with employer match.
• We prioritize work-life balance by providing generous paid time off, including vacation and sick leave, 12 weeks of paid parental leave, a 7-week sabbatical after seven years of service, and a recharge week between Christmas and New Year’s.
• These benefits are available to our fully remote team, with adjustments made as required by local laws.