Vice President of Demand Generation

Responsibilities

• Build and lead Grace Hill's Demand Generation function end-to-end: inbound (SEO/AEO/GEO, paid media, lifecycle/content), outbound (ABM, intent data), and customer marketing, hiring and developing the team as it stands up.
• Set and own the pipeline strategy and targets: marketing-sourced and influenced pipeline dollars, conversion through to closed-won revenue, pipeline coverage, CAC, and payback (lead volume is an input, not the goal), and report on them credibly to executive leadership.
• Own paid media and the demand generation program budget end to end: channel mix, agency and vendor management, and monthly reallocation based on pipeline per dollar, CAC, and payback rather than clicks or lead volume.
• Lead the marketing portion of a weekly pipeline review with Sales leadership and take part in forecast calls: report sourced and influenced pipeline, stage conversion, and gaps to plan, and leave every review with owners and next actions.
• Set and enforce lead response and handoff SLAs with Sales and SDR/BDR leadership, including follow-up on every qualified inbound lead within 24 hours.
• Partner with the Brand, Events & Communications team to turn conferences, sponsorships, and hosted events into pipeline: target account lists and pre-event outreach, meeting goals, post-event follow-up within agreed SLAs, and event-level pipeline and ROI reporting.
• Design the outbound/ABM motion in partnership with Sales: define target account criteria, operationalize intent data (e.g., ZoomInfo and similar sources), and hand Sales a prioritized, sales-ready account list.
• Bring a real point of view on where AI belongs in demand gen today: content production, intent scoring, campaign optimization, personalization at scale, and separate what's genuinely useful from what's hype.
• Put AI to work inside the team, not just in the plan: use it to cut production and research time, personalize at scale, and amplify proven campaigns, and report the time and cost it saves.
• Run a disciplined test roadmap: change one variable at a time, write down the hypothesis and success metric for each test, and make a clear call to scale, fix, or stop.

Requirements

• 10+ years in B2B demand generation including at least 4 years leading a demand generation team (ideally managing managers or senior specialists) at a B2B SaaS company. Candidates with 8+ years and an exceptional build track record will be considered at the Senior Director level.
• Direct experience scaling a marketing/demand function through significant company growth, ideally in the $80M to $150M+ ARR range or a comparable stage and can speak concretely to what changed in the org and the motion at each stage.
• A track record of building teams from a small or partial base, not just managing an already-mature function.
• Hands-on fluency with HubSpot and Salesforce: you can look at a workflow or a report and know whether it's built correctly, even if you're not the one building it day-to-day.
• Working knowledge of the modern demand gen and intent-data stack (e.g., ZoomInfo, 6sense, Bombora, or comparable tools) and a clear point of view on where AI tools genuinely improve output versus add noise.
• Demonstrated command of both inbound (SEO/AEO/GEO, content, paid) and outbound/ABM motions; this is not a purely brand or content background.
• A track record of owning a paid media and program budget at a company of comparable scale, and of reallocating spend based on measured pipeline and payback.
• Experience running or co-running recurring pipeline reviews and forecast cadences with Sales leadership, and defending marketing’s numbers in front of Sales and Finance.
• Experience partnering with Rev Ops or GTM operations/engineering to build attribution, funnel dashboards, and pipeline forecasts that leadership uses to plan.
• Experience aligning with SDR/BDR teams on routing, follow-up cadences, and response-time SLAs.

Preferred

• Experience in real estate technology, proptech, or another vertical SaaS market with a similarly relationship-driven buyer.
• Experience operating inside a PE-backed or newly-scaling marketing org, where the team is being built in real time alongside the strategy.
• Experience with signal-based or AI-native GTM tooling (e.g., Clay, Common Room, Claude) used to prioritize accounts and time outreach.

Benefits

• Competitive salary: [List specific salary range for job]
• Comprehensive health, dental, and vision benefits
• Remote work option
• Collaborative, mission-driven culture