Demand Generation Manager

Responsibilities

• Own the strategy and execution of email nurture programs and multi-channel campaigns that move contacts from awareness to a sales-ready conversation, with a focus on converting open pipeline and re-engaging stalled opportunities.
• Build, test, and manage campaigns in Marketo and Salesforce, including email sends, nurture tracks, and triggered programs tied to events, webinars, and content.
• Own lead scoring, routing, and the handoff between Marketing and Sales, and keep service-level expectations clear and measured.
• Build audience segments by buyer type, account, and engagement so every program speaks to the right employer, consultant, or health plan contact.
• Partner with Sales and Sales Enablement to prioritize accounts, align follow-up to campaign activity, and close the loop on lead quality.
• Run structured tests on messaging, offers, cadence, and channels, and apply what you learn.
• Deliver weekly and monthly reporting on funnel conversion, campaign performance, and pipeline influence, and benchmark results quarterly for marketing leadership.
• Manage third-party partners that support demand generation, such as content syndication and data providers, and hold them to clear performance standards.
• Keep the database healthy through de-duplication, enrichment, and list hygiene.

Requirements

• 5+ years of hands-on B2B demand generation, lifecycle marketing, or marketing operations experience, healthcare, benefits, or high-growth technology companies preferred.
• Strong skills in Marketo (building programs, scoring models, and lead flows) and Salesforce (campaigns and lead, contact, and opportunity objects).
• Experience tying campaign activity to pipeline, with comfort in funnel analytics and reporting.
• Experience partnering with Sales and other functions on shared goals, and a collaborative approach to working with Marketing Operations, Events, Content, and Sales Enablement.
• Familiarity with Zoom Webinars, Asana or similar project management tools, and Google Workspace or Microsoft 365.
• Strong writing skills for both internal briefing and external marketing.
• An entrepreneurial and resourceful mindset: we need people who can find creative ways to make a big impact quickly and without much direction.
• Experience handling deadlines, keeping many balls in the air, and prioritizing work in a fast-paced, dynamic environment.
• A bachelor's degree in Marketing, Communications, Business, or a related field.

Benefits

• Stock option plan and performance bonus for eligible employees
• Flexible schedules and remote work
• Chicago and San Francisco offices available as an option
• Flexible PTO, within reason
• Summer Fridays (sign off @ 1pm local time)
• 15+ paid holidays, including Juneteenth, World Mental Health Day, and Carrum Health Day
• Annual holiday shutdown in December
• Paid parental leave
• Health, vision, and dental insurance
• Employee Assistance Programs (EAP)