Demand Generation Specialist

Responsibilities

• Campaign execution: Build, QA, and launch B2B and B2C email campaigns and journeys in Salesforce Marketing Cloud and Pardot.
• Campaign execution: Run B2C campaigns as projects come up within product and technology sprints.
• Campaign execution: Set up new client configurations in Marketing Cloud, including data extensions, journeys, and content uploads.
• Account-based marketing and paid media: Build and maintain target account audiences in 6sense based on our ICP and intent data.
• Account-based marketing and paid media: Run account-based advertising across display, paid search, paid social, CTV, and LinkedIn.
• Account-based marketing and paid media: Work with the content team to build targeting and content strategy for content syndication campaigns.
• Account-based marketing and paid media: Compare paid media budgets to actual spend, and help decide how spend is split across campaigns and channels.
• Project management and events: Manage demand generation projects and timelines in our project management tool.
• Project management and events: Support trade shows and events. You'll start with smaller shows and grow into supporting our largest annual conference.
• Research and continuous improvement: Research ABM, demand generation, and marketing best practices, and bring new ideas to the team.

Requirements

• Bachelor's degree in marketing, business, communications, or a related field, or equivalent experience.
• 1–3 years of experience in marketing, marketing operations, sales operations, sales development, or at an agency. Relevant internships count.
• A real passion for marketing operations, strategy, and marketing technology: how campaigns, data, and systems work together to drive results.
• Process-driven and detail-oriented. You like building things the right way and checking your work.
• Comfortable with shifting priorities. You spot gaps and take the initiative to fill them, whether it's something you already know or something you're ready to learn.
• Coachable. You take direction well, ask good questions, and follow through.
• Strong written communication and organization skills.

Preferred

• Hands-on experience with 6sense or another ABM platform.
• Experience running account-based or programmatic ads (LinkedIn Ads, display, CTV, paid search, paid social).
• Ad agency or media buying experience.
• Experience with Salesforce Marketing Cloud, Pardot, or another marketing automation platform.
• Familiarity with Salesforce CRM, project management tools, or content syndication.
• Experience in B2B, healthcare, or fintech marketing.

Benefits

• Group benefits plans, including medical, dental, vision, FSA/HSA, and retirement plans (401k).
• Company-paid short-term and long-term disability plans and life insurance.
• Flexible vacation and nine holidays to start.
• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance