Demand Generation Manager

Responsibilities

• This is a pipeline generation role. You will decide who we target, when, why and with what message, then run integrated campaigns that carry that plan across our channels. Those channels include BDR outreach, events, LinkedIn and social, partner marketing, marketplaces, review sites, email, the website and paid media.
• The job is campaign strategy and execution, not just channel management. You will need enough digital skill to work hands-on across web, email, social and paid, and you will help manage our paid media agency.
• You will work daily with the BDR team and sales, and with content, product marketing and SEO. Your ultimate KPI is pipeline.
• What you'll own - Integrated and account-based campaigns - Own the integrated campaign calendar: one theme and offer per campaign, sequenced across outbound, website, events, email, LinkedIn, paid media (with our agency) and content.
• - Build and run our ABM program with sales: target account list, tiers (1:1 for top enterprise accounts, 1:few clusters by EHR or segment, 1:many for the broader ICP), and a play for each tier.
• - Launch a go-to-market campaign for each new EHR integration: buy and enrich lists of that EHR's customers, target the right ICP titles and specialties, and brief content on EHR-specific messaging and assets.
• - Build automated sales enablement that gives BDRs and AEs timely reasons to reach out to prospects and open opportunities, such as intent signals, EHR and technology fit, hiring, funding and event attendance.
• - Brief content, product marketing and web on the assets and landing pages each campaign needs.
• - Track engagement and pipeline at the account and buying-group level, not just leads.
• BDR programs and outbound campaigns

Requirements

• 4–6 years in B2B SaaS marketing with direct ownership of field/event marketing and outbound or SDR programs.
• A record of running integrated, multi-channel and account-based campaigns, and of building lists and messaging that measurably increased meetings and pipeline.
• Hands-on with Salesforce and HubSpot. Required: building and enriching lists with LinkedIn Sales Navigator and data or enrichment tools such as Seamless.AI, ZoomInfo, Clay or Apollo.
• Experience driving pipeline from trade shows: pre-show outreach, booth work and post-show follow-up.
• A collaborative working style: you will share ownership of outbound with a BDR manager and must work well as a peer. Clear, concise writing for outbound email, LinkedIn and event invites.
• Comfort using AI tools to speed up research, list work and copy testing.
• Digital marketing fluency across web, email, social and paid, and comfort reporting on pipeline, not just activity.

Preferred

• Healthcare, health IT or EHR-ecosystem experience (HIMSS, EHR user groups, KLAS).
• Experience running a G2 or review program.
• Experience with partner or app marketplaces.

Benefits

• Competitive U.S. benefits: medical, dental, vision, and a 401(k) with a strong match.
• Annual bonus program based on role and company performance.
• Annual performance reviews with merit increases.
• In-person company kick-off to connect, collaborate, and celebrate.
• Equity opportunities to grow with us.
• Flexible remote work that fits your life, plus flexible paid time off.
• Competitive paid parental leave, mental health support, and Employee Assistance Programs (EAP).
• Be part of a small, fast-growing tech company with a supportive, inclusive, and fun culture.