Digital Marketing Intern

Responsibilities

• Assist in conducting SEO research and advise on content creation and strategy.
• Identify keywords and phrases for landing pages & blog/site content to help rank higher within organic search.
• Analyze website data (traffic, rankings, etc.) and help determine actions to improve website performance.
• Reach out to relevant websites to gain backlinks through blogs, articles, and other types of content.
• Assist in monitoring digital advertising campaigns on Google, Facebook, Instagram, & LinkedIn
• Help analyze what ads are performing well and advise on adjustments to improve performance.
• Research and analyze performance, competition, and market trends to identify opportunities for improvement.
• Assist in monthly reports using website data and analytics.
• Stay up to date with algorithm trends and updates through research and professional development.
• Be an active participant in brainstorming meetings.

Requirements

• Currently pursuing an undergraduate degree in marketing, design, or a related field.
• Successful completion of a background check and current and/or ability to obtain the following clearances: Child Abuse, State Police, and FBI Fingerprinting.

Preferred

• Knowledge of search engine optimization and algorithms
• Familiarity with Google analytics and marketing research data
• Familiarity with PPC and social media best practices
• Strong written and verbal skills
• Highly relational self-starter, detail-orientated, and able to work both independently and closely within a team.
• Demonstrated ability to maintain and increase professional knowledge of the latest trends, practices, programs, and applications evolving in SEO.

Benefits

• All employees can grow professionally through our career progression tracks, professional development, and by utilizing our higher education assistance program.